Top 10 Web Design Tips - Part 2

Updated: Nov 20, 2015

6. Don't Build Entirely In Flash

Websites built in Flash look great and are often very interactive, but the mechanics of Flash mean that Google can't crawl the site or read the actual content. This means they can't add the pages to their index file and therefore the site will not appear in Google search results. Using small elements of Flash to make a site more dynamic (like a moving masthead banner) is the way to go if you want to use Flash.

7. Don't Try To Be Everything To Everyone

Stay true to the site's primary objective, and avoid trying to meet every possible users needs. Attempting to be all things to all people will result in clutter and will muddy the objective and conversion point potentially allowing the user to bounce around randomly on the site then leave without taking any desired action. Remember, less is more!

8. Use Customer Focused Language

Many businesses speak to their target audience using industry jargon. Yes your employees might understand it, but potential customers may get lost in technical terms and lose interest. Language should be friendly, conversational, engaging and speak to the wants, needs or problems of the visitor.

9. Use A Clear Call-To-Action

Once you have determined the site's objective, and defined clear pathways to this conversion point, make sure you incorporate a site-wide call-to-action. This is commonly a button on each page that tells the user exactly what action they should take e.g. Contact us, Buy now, Find a store

10. Implement Measurement & Reporting

Many businesses have no idea how their website and online campaigns are performing. Implementing Google Analytics is free, and with some specialist guidance, you'll have access to a wealth of information and data that can inform your business.

Make enquiry »

Customer Reviews

Arena Living

The team have been fantastic at Adhesion with real, actionable advice and results. We work in a narrow industry where our audience is not as digital savvy as the rest of the world has become used to. We are seeing increased conversions and better lead quality and it's been a great journey so far. Thanks crew, much appreciated!!

3 months ago

HomePlus NZ

Adhesion offer a great service and a lot of really great advice to help boost our online presence. They always make us feel like no question is a stupid question, which is helpful when trying to negiotate the complicated world of online advertising. Joanna from HomePlus

3 months ago

Diversity Works NZ

Adhesion have been a dream to work with! Their service has been incredible and their ability to help SME's grow and prosper in the digital realm is admirable.

a month ago

Andrew Olsen

I use Adhesion for my Google Seo and Facebook Campaigns. They have always provided excellent results. I have found there service to be flawless and are always available to help with any questions or concerns I have. I would highly recommend Tony and the crew.

7 months ago

Tracy Cleary

As a company we have worked with Tony for many years now and have found his experience and insight to be of great value to the business. I have personally worked with few different members of his team over the years and they are always friendly and quick to reply to my emails and explain things in a way I can understand. Keep up the good work.

a year ago

Read some of our latest customer reviews published on Google and Facebook.

NZ's digital marketing & online advertising specialists for sme business

Generating leads to grow your business

Get in touch ›

Address: 110 Mt Eden Road, Mt Eden, Auckland 1024, NZ  •  Need directions?  •  Hours: Mon-Fri 8.30am-5pm

Get the latest online marketing insights & trends

Subscribe to our newsletter and keep abreast of what’s happening with AdWords, SEO, Facebook, web design and more.