The goal of on-page SEO is to communicate to Google what a web page is specifically about so each page of your website can be categorised correctly in the Google index.
Tell Google what your web pages are about
There are key elements that Google 'reads' for this purpose: urls, page titles, headers, on-page copy, anchor text of links etc. All of these need to contain the target keywords to 'describe' to Google what a page is about.
Additionally, the meta title and meta description are the elements Google uses to display the listing of a page in search results - where the page title is the heading in the listing, and the meta description is the compelling marketing message that searchers will scan to decide which link they click on.
Adhesion uses data from clients' AdWords campaigns, as well as keyword research tools to identify and select the target keywords used to be used for on-page SEO. This data is crafted into an SEO brief that can be implemented by Adhesion or your web developer.
Google Webmaster Tools to monitor website SEO health
To further assist Google's ability to easily crawl and index the website, its also important to include and submit a comprehensive XML site map through Google Webmaster Tools.
Download our SEO info pack.
Talk to us about the best SEO strategy for your website.
The team have been fantastic at Adhesion with real, actionable advice and results. We work in a narrow industry where our audience is not as digital savvy as the rest of the world has become used to. We are seeing increased conversions and better lead quality and it's been a great journey so far. Thanks crew, much appreciated!!
I use Adhesion for my Google Seo and Facebook Campaigns. They have always provided excellent results. I have found there service to be flawless and are always available to help with any questions or concerns I have. I would highly recommend Tony and the crew.
As a company we have worked with Tony for many years now and have found his experience and insight to be of great value to the business. I have personally worked with few different members of his team over the years and they are always friendly and quick to reply to my emails and explain things in a way I can understand. Keep up the good work.
Working with Tony and the team at Adhesion has been wonderful! I would highly recommend them to anyone looking to invest in marketing/website development. They are not only experts in this area but the on-going support has been exceptional. Thank you team Adhesion!