Top 10 Web Design Tips for Business Success – Part 1

A strong website isn’t just about good looks—it’s about strategy, clarity, and conversions. Before you start your next web design project, review these foundational tips for building a successful and effective business website.

1. Start With Your Brand

Transferring your offline brand assets directly to your website often falls flat. Digital screens have unique requirements for color, space, and interaction.

Start your web design by clearly defining your brand’s message, visuals, and unique selling point (USP).

Remember: you only have seconds to capture a visitor’s attention before they click away.

2. Define Your Website's Objective

Don’t begin with how your site should look—focus instead on what you want it to achieve. Is the goal to generate enquiries, close sales, capture sign-ups, or showcase your expertise?

Design every part of the website with clear visitor pathways that guide users toward your primary conversion point.

3. Don’t Assume “Build It and They Will Come”

Its a common mistake for a business to believe that once they've built their website, it will get visitors. Or that a website is all you need to generate leads or sales from the online channel.

This isn’t true. From the outset, plan a marketing strategy that includes SEO, social media, paid ads, and content to drive the right audience to your site.

4. Choose Your Website Designer Carefully

Cost and word-of-mouth recommendations matter, but don’t stop there. Ask about your designer’s experience with:

• Search Engine Optimisation (SEO)
• User experience and usability
• Information architecture and conversion rate optimisation
• Content Management Systems (CMS) knowledge
• Ongoing support and digital marketing expertise

A “cheap” website rarely delivers long-term business value. Invest in expertise to achieve real, measurable results.

5. Optimise for SEO from Day One

Great SEO starts with how your site is planned and built. Structure, navigation, and clean code impact your search rankings—and your customers’ experience.

Don’t design and launch your website and then try to retro-fit SEO. Instead, integrate SEO best practices right from the early design and development stages.

Watch for Part 2, where we’ll share the next five essential web design strategies!

Need help with your next website project, or want an expert audit of your current site? Contact Adhesion today for practical advice and proven results.