Top 10 Web Design Tips - Part 1

Updated: Nov 20, 2015

1. Start With Your Brand

Most businesses simply transfer their offline branding to their websites, but what works on the printed page rarely works at 72dpi. The web has quite different requirements and your brand should be where your website design journey begins. A website needs to communicate a business' brand and USP literally in seconds, or the visitor will simply click away.

2. Define The Site's Objective

How your site's going to look and feel should not be your focus. Successful websites are designed and built to deliver to a clearly defined objective e.g. either generating a lead or a sale. This is achieved by designing clear pathways through the site that end at a conversion point.

3. Build It And They Will Come

Its a common mistake for a business to believe that once they've built their website, it will get visitors. Or that a website is all you need to generate leads or sales from the online channel. Before designing and building a new website, develop a plan to market it as well.

4. Choose Your Website Designer Carefully

Many businesses select their website designer based on a referral from someone and the price quoted. There are many more important criteria that need to be considered. What is their level of expertise with search engine optimisation, usability, information architecture, conversion, content management systems, ongoing support, website marketing ? Remember, you only get what you pay for - a cheap website will unlikely deliver a measurable commercial outcome.

5. Optimise The Site During Design And Build

Good Search Engine Optimsation (SEO) starts with the structure of the site. Like a house, you have to get the foundation right first. Avoid the mistake of designing and building your site, then having someone try to optimise it - chances are the site's structure and code won't be aligned with Google, and any attempt at SEO will be compromised.

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Customer Reviews

Arena Living

The team have been fantastic at Adhesion with real, actionable advice and results. We work in a narrow industry where our audience is not as digital savvy as the rest of the world has become used to. We are seeing increased conversions and better lead quality and it's been a great journey so far. Thanks crew, much appreciated!!

3 months ago

HomePlus NZ

Adhesion offer a great service and a lot of really great advice to help boost our online presence. They always make us feel like no question is a stupid question, which is helpful when trying to negiotate the complicated world of online advertising. Joanna from HomePlus

3 months ago

Diversity Works NZ

Adhesion have been a dream to work with! Their service has been incredible and their ability to help SME's grow and prosper in the digital realm is admirable.

a month ago

Andrew Olsen

I use Adhesion for my Google Seo and Facebook Campaigns. They have always provided excellent results. I have found there service to be flawless and are always available to help with any questions or concerns I have. I would highly recommend Tony and the crew.

7 months ago

Tracy Cleary

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a year ago

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