Updated: May 25, 2020
Author: Tony Waldegrave
Having a website is on the must have list for most small businesses. This has come about as the website is now the main shop front and first touch point for generating new customer enquiries and sales leads. So how much should this reasonably cost and what is on the check list to make sure you are getting good value for your money?
The key ingredient to a good website is having the knowledge and expertise to know how to plan, design and structure a website so it will produce the desired outcomes. This will vary by business and this intel is not inherent within free builder tools. A great website is more than just good looks. For more insights read our article; are free websites any good
Your website should ideally produce good search rankings, generate a good stream of traffic, deliver a great first impression and engage visitors to a point where they convert into enquires and sales leads at a healthy rate. In short it should support your online advertising and marketing efforts and generate a steady stream of enquiries for your business.
A good website should also allow you to easily make edit changes and to publish new copy and images without the support of a web developer. Don't treat your website as a one off project, work out a content creation plan and publish new content on a regular basis and integrate this activity with your social media and email marketing programs. For more on this, read our article on content marketing.
Read our checklist on what makes a good website.
So once you have a good website container it will then need to be loaded with great content that is unique and of interest to your prospective customers including:
Copy, images, video, case studies, testimonials, trust badges etc.
For all of the above the overall cost won't be less than NZ$2000 and will be higher depending on the size and complexity of the website and how much design customisation is required.
If you need an e-commerce solution this will add at least 50% to the above cost. E-commerce set up costs vary depending on complexity. Complex shipping calculation rules for example can add considerable cost.
If you require logo and branding design work, this will cost extra.
So the $2000 - $3000 budget range is a good benchmark starting point whereby you should get a quality website that will be a good asset to your business.
Having your website planned, designed and built by professionals will ensure you get a good result and the total cost should be recovered well within 1 year.
Those businesses that go for free or cheap and or engage an under-skilled developer will find the result is the false economy of an under performing website that limits your opportunity to generate enquiries and sales. And this isn't considering the opportunity cost of your competitors that are getting ahead of you because they are doing it properly. It's just not worth cutting corners.
Monthly subscription websites have become a popular payment option, and popularised by the website builder platform operators like Wix, Weebly, Squarespace and Shopify.
These options can be a good starting option, but they are DIY and the result will only be as good as the person setting up the website. If you want commercial success, then it's best to get some expert help from an experienced digital marketer.
Adhesion is an experienced designer of websites and provider of online marketing services. We provide a range of website design options including small business website packages which are now available on monthly subscription starting at $49 per month.
If you need help or advice in determining where to start your website design project, then contact us for a free consultation.
Our reputation goes hand-in-hand with our team’s dedication to best practice. As a registered Premier Google Partner, our team refreshes our certifications every 12 months — A tradition we started over a decade ago. To stay ahead, we are always looking forward to upcoming certifications for online advertising, website development and search engine optimisation.