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Be Where Your Competitors Aren't.

While everyone fights over Google, a high-value audience is searching on Bing. We help you capture this overlooked market with smart, cost-effective advertising campaigns.

Bing Ads Management NZ

Ppc Advertising Client Results

As a leading NZ digital marketing agency, Adhesion specialises in Microsoft Advertising (formerly Bing Ads). This often-overlooked platform offers unique advantages, allowing you to reach a valuable audience, often at a lower cost than Google, and drive real results for your business.

Get in touch!

0800 234 374  •  Mon–Fri  •  8:30am–5pm

The Bing Ads Advantage: Why It Works

While Google Ads is a dominant force in digital advertising, Bing Ads (also known as Microsoft Advertising) is an often-overlooked, cost-effective platform. Here's why smart NZ businesses use it:

  • Lower Costs & Higher ROI: With less competition, Bing Ads typically have a lower Cost-Per-Click (CPC). This means your advertising budget goes further, often resulting in a stronger return on investment.
  • Access to a Unique Audience: Your ads appear across the entire Microsoft ecosystem—including Bing, Yahoo, MSN, and Outlook. This network is heavily used by professionals, B2B decision-makers, and more affluent demographics.
  • Less Market Saturation: Your message stands out. By advertising where your competitors aren't, you can capture valuable market share and connect with customers who are not being targeted by others.

“I have been a customer of Adhesion customer since 2013. Several weeks ago I got a call from one of their competitors who kept hounding me to do an audit on my adwords account .
No matter how much I insisted that Adhesion were doing a fantastic job I finally gave in to them and let them have a look. The outcome….in their own words, “your current guys are doing a fantastic job and have obviously spent a lot of time fine tuning the account, and we cannot do anything more to help you”. So thanks for doing such a great job.”

⭐⭐⭐⭐⭐— Andrew, My Funeral Wishes Ltd

Our Complete Bing Ads Management Service

Our Auckland-based in-house team handles everything for you - from strategy to ongoing optimisation. Our service includes:

  • Strategic Campaign Setup: Complete setup of your Microsoft Advertising account, including in-depth keyword research, geo-targeting, and a tailored bidding strategy.
  • Compelling Ad Creation: Engaging ad copy and creative designed to capture attention and drive high-quality clicks.
  • Conversion Tracking & Analytics: We implement tracking to measure key actions (like leads and sales) so you can see your exact return on investment.
  • Ongoing Performance Optimisation: We continuously monitor and adjust your campaigns based on performance data to improve click-through rates and lower your cost-per-conversion.
  • Remarketing Campaigns: We re-engage previous website visitors with tailored ads to drive repeat traffic and increase conversions.
  • Dedicated Campaign Manager: Your single point of contact throughout.

    Simple, Transparent Pricing

    Our services include a one-off setup fee for a complete and expert campaign build, plus a monthly management fee based on your ad spend.

    • One-Off Setup Fee: $499 +GST
    • Monthly Management Fee: Starting from $239 +GST
      Bing Ads Monthly Budget Monthly Adhesion Management Fee
      Up to $300 $239
      Up to $450 $289
      Up to $600 $339
      Up to $900 $399
      Up to $1,200 $439
      Up to $1,500 $469
      Up to $2,000 $529
      Up to $2,500 $589
      Above $2,500 POA

      Note: For management fees on higher Bing Ad budgets please contact us. All our pricing excludes GST.

        Get in touch!

        0800 234 374  •  Mon–Fri  •  8:30am–5pm

        Bing Ads FAQs

        Why should I use Bing Ads over Google Ads?

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        While Google Ads is widely popular, Bing Ads offers lower competition and cost-per-click (CPC), which means your advertising budget goes further.

        Additionally, Bing Ads can help you tap into a unique audience, particularly professionals and older demographics, who are often more affluent and tech-savvy.

        Is Bing Ads more affordable than Google Ads in New Zealand?

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        Yes, Bing Ads generally has lower competition compared to Google Ads, meaning cost-per-click (CPC) is often lower. For small and medium businesses in New Zealand, this makes Bing a great way to stretch your advertising budget further and gain more visibility without overspending.

        Can I target local customers in New Zealand with Bing Ads?

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        Absolutely! Bing Ads allows for precise geo-targeting, so you can target users in specific regions, cities, or even towns within New Zealand. This is perfect for local businesses looking to connect with customers in their area.

        Can I use Bing Ads alongside Google Ads?

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        Yes, you can run Bing Ads alongside Google Ads. Many businesses see the best results by integrating both platforms, as each has its own strengths and audience. Bing Ads offers an opportunity to reach a unique audience, while Google Ads is more widespread. Combining both platforms allows you to maximize reach and effectiveness.

        How do I know if Bing Ads is right for my business?

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        Bing Ads is a great choice if your target audience includes professional and affluent users who are actively searching for your products or services. It is especially effective for businesses focused on local New Zealand markets or those looking to reach older or higher-income demographics.

        Ready to Reach Customers Beyond Google?

        Contact our Auckland-based team today to get started with expert-managed Bing Ads and discover the "best-kept secret" in digital advertising!

        Get in touch!

        0800 234 374  •  Mon–Fri  •  8:30am–5pm

        Fully certified, year after year.

        Our reputation goes hand-in-hand with our team’s dedication to best practice. As a registered Premier Google Partner, our team refreshes our certifications every 12 months — A tradition we started over a decade ago. To stay ahead, we are always looking forward to upcoming certifications for online advertising, website development and search engine optimisation.

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