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Bing Advertising - The Best Kept Secret in Digital Advertising

You've probably heard of Google Ads for a long time, but Bing is an increasingly relevant platform that can often deliver strong results at lower costs

Be Where Your Competitors Aren't with Bing Ads

Bing may not always be front of mind, but it's used by millions of people across New Zealand and globally, particularly via Microsoft devices, browsers (like Edge), and voice searches with Cortana. Bing gives your ads broader exposure.

Why advertise on Bing?

While Google Ads is a dominant force in digital advertising, Bing Ads (also known as Microsoft Advertising) is an often-overlooked platform that offers unique benefits for local businesses in New Zealand.

  • Cost-Effective Advertising: Due to lower competition, Bing Ads often have a lower CPC than Google Ads, giving you better value for your advertising spend.
  • Access to Microsoft’s Ecosystem: Ads are shown across Microsoft properties such as Bing, Yahoo, MSN, Microsoft Edge, Outlook, and even Cortana (voice search). This allows you to capture a wider, more diverse audience.
  • High-Intent Audience: Bing users tend to be more affluent, tech-savvy, and professional. Target New Zealand’s business professionals, homeowners, and older demographics more effectively.

Our Bing Ads management service packages

Our NZ-based in-house team handles everything for you—from strategy to ongoing optimisation. You’ll get:

  • Campaign Strategy & Planning: Tailored campaign strategy based on your business goals, target audience, and budget.
  • Bing Ads Account Setup: Complete setup of your Microsoft Advertising account, including keyword research, geo-targeting, and bidding strategies.
  • Ad Creation: Engaging ad copy and creative designed to capture your target audience’s attention.
  • Performance Optimisation: Continuous monitoring and adjustments based on performance data to improve click-through rates (CTR) and conversions.
  • Conversion Tracking Setup: Implementing tracking to measure and analyse key actions (e.g., sign-ups, purchases) to ensure you're getting the most from your budget.
  • Remarketing Campaigns: Re-engage previous visitors with tailored ads to drive repeat traffic and improve conversions.
  • Dedicated Campaign Manager – Your single point of contact throughout.
    Get in touch!

    0800 234 374  •  Mon–Fri  •  8:30am–5pm

    Managed Bing Ads costs & budget options

    Adhesion charges a one-off Bing Ads setup fee of $499. This includes setting up your Bing ad account and your campaigns.

    Choose your advertising budget, from a minimum of $10 per day (payable directly to Microsoft).

      Bing Ads Monthly Budget Monthly Adhesion Management Fee
      Up to $300 $239
      Up to $450 $289
      Up to $600 $339
      Up to $900 $399
      Up to $1,200 $439
      Up to $1,500 $469
      Up to $2,000 $529
      Up to $2,500 $589

      Note:

      • For management fees on higher Bing Ad budgets please contact us
      • All our pricing excludes GST

      Is Bing Ads right for your business?

      If you want to expand your reach and diversify your advertising spend beyond Google Ads, Bing is a cost-effective advertising channel.

      We’ll help you figure out:

      • How much ad spend will be appropriate.
      • How to target the right people efficiently.
      • What kind of content and creative will drive results.

      Common Bing Ads Questions

      Why should I use Bing Ads over Google Ads?

      +

      While Google Ads is widely popular, Bing Ads offers lower competition and cost-per-click (CPC), which means your advertising budget goes further.

      Additionally, Bing Ads can help you tap into a unique audience, particularly professionals and older demographics, who are often more affluent and tech-savvy.

      Is Bing Ads more affordable than Google Ads in New Zealand?

      +

      Yes, Bing Ads generally has lower competition compared to Google Ads, meaning cost-per-click (CPC) is often lower. For small and medium businesses in New Zealand, this makes Bing a great way to stretch your advertising budget further and gain more visibility without overspending.

      Can I target local customers in New Zealand with Bing Ads?

      +

      Absolutely! Bing Ads allows for precise geo-targeting, so you can target users in specific regions, cities, or even towns within New Zealand. This is perfect for local businesses looking to connect with customers in their area.

      Can I use Bing Ads alongside Google Ads?

      +

      Yes, you can run Bing Ads alongside Google Ads. Many businesses see the best results by integrating both platforms, as each has its own strengths and audience. Bing Ads offers an opportunity to reach a unique audience, while Google Ads is more widespread. Combining both platforms allows you to maximize reach and effectiveness.

      How do I know if Bing Ads is right for my business?

      +

      Bing Ads is a great choice if your target audience includes professional and affluent users who are actively searching for your products or services. It is especially effective for businesses focused on local New Zealand markets or those looking to reach older or higher-income demographics.

      🚀 Ready to Reach Customers beyond Google at Lower Cost?

      Contact us to get started with expert-managed Bing Ads!

      Get in touch!

      0800 234 374  •  Mon–Fri  •  8:30am–5pm

      Fully certified, year after year.

      Our reputation goes hand-in-hand with our team’s dedication to best practice. As a registered Premier Google Partner, our team refreshes our certifications every 12 months — A tradition we started over a decade ago. To stay ahead, we are always looking forward to upcoming certifications for online advertising, website development and search engine optimisation.

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