Be Where Your Competitors Aren't.

While everyone fights over Google, a high-value audience is searching on Bing. We help you capture this overlooked market with smart, cost-effective advertising campaigns.

Bing Ads Management NZ

Ppc Advertising Client Results

As a leading NZ digital marketing agency, Adhesion specialises in Microsoft Advertising (formerly Bing Ads). This often-overlooked platform offers unique advantages, allowing you to reach a valuable audience, often at a lower cost than Google, and drive real results for your business.

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The Bing Ads Advantage: Why It Works

While Google Ads is a dominant force in digital advertising, Bing Ads (also known as Microsoft Advertising) is an often-overlooked, cost-effective platform. Here's why smart NZ businesses use it:

  • Lower Costs & Higher ROI: With less competition, Bing Ads typically have a lower Cost-Per-Click (CPC). This means your advertising budget goes further, often resulting in a stronger return on investment.
  • Access to a Unique Audience: Your ads appear across the entire Microsoft ecosystem—including Bing, Yahoo, MSN, and Outlook. This network is heavily used by professionals, B2B decision-makers, and more affluent demographics.
  • Less Market Saturation: Your message stands out. By advertising where your competitors aren't, you can capture valuable market share and connect with customers who are not being targeted by others.

“I have been a customer of Adhesion customer since 2013. Several weeks ago I got a call from one of their competitors who kept hounding me to do an audit on my adwords account .
No matter how much I insisted that Adhesion were doing a fantastic job I finally gave in to them and let them have a look. The outcome….in their own words, “your current guys are doing a fantastic job and have obviously spent a lot of time fine tuning the account, and we cannot do anything more to help you”. So thanks for doing such a great job.”

⭐⭐⭐⭐⭐— Andrew, My Funeral Wishes Ltd

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Our Complete Bing Ads Management Service

Our Auckland-based in-house team handles everything for you - from strategy to ongoing optimisation. Our service includes:

  • Strategic Campaign Setup: Complete setup of your Microsoft Advertising account, including in-depth keyword research, geo-targeting, and a tailored bidding strategy.
  • Compelling Ad Creation: Engaging ad copy and creative designed to capture attention and drive high-quality clicks.
  • Conversion Tracking & Analytics: We implement tracking to measure key actions (like leads and sales) so you can see your exact return on investment.
  • Ongoing Performance Optimisation: We continuously monitor and adjust your campaigns based on performance data to improve click-through rates and lower your cost-per-conversion.
  • Remarketing Campaigns: We re-engage previous website visitors with tailored ads to drive repeat traffic and increase conversions.
  • Dedicated Campaign Manager: Your single point of contact throughout.
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    Simple, Transparent Pricing

    Our services include a one-off setup fee for a complete and expert campaign build, plus a monthly management fee based on your ad spend.

        Bing Ads Monthly Budget Monthly Adhesion Management Fee
        Up to $300 $239
        Up to $450 $289
        Up to $600 $339
        Up to $900 $399
        Up to $1,200 $439
        Up to $1,500 $469
        Up to $2,000 $529
        Up to $2,500 $589
        Above $2,500 POA

        Note: For management fees on higher Bing Ad budgets please contact us. All our pricing excludes GST.

        One-Off Setup Fee: $499 +GST

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          Bing Ads FAQs

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          Analytics And Reporting

          Ready to Reach Customers Beyond Google?

          Contact our Auckland-based team today to get started with expert-managed Bing Ads and discover the "best-kept secret" in digital advertising!

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          Don't just take our word for it. See what our customers have to say:

          • "We have been working with Ricki-lee from Adhesion with our online marketing for a while now and I can tell you she is full of great ideas for getting people interested and contacting our business. In fact, Ricki-lee is now a very important part of our team, and I can't recommend her, and the team behind her, highly enough."

              Kevin Downing   June 2025

          • "I've really enjoyed working with Jen and Ryan from Adhesion! They've been very responsive and knowledgeable and have gone out of their way to help when I've needed campaigns setup in short notice. Highly recommend the team at Adhesion!!!"

              Karthik Hariharan   May 2025

          • "Very efficient in getting a result."

              Oksana Fediuk   May 2025

          • "We've been with Adhesion for a couple of years now, and they've consistently provided prompt and reliable support. Thanks a lot team for your expert advice and exceptional service throughout this time. Our Google Ads have been performing much better in recent months, thanks to your hard work and dedication. Our recent experiences with Ricki-Lee and Jennifer have been fantastic—it’s such a relief to know that we can be in contact anytime we need. It truly feels personal. Thanks again, ladies! 😊"

              Sandeep Nagpal   May 2025

          • "I have been with Adhesion for a couple of years and I am very confident that they are working in my best interest. Peter Volkov communicates well with me and picks up concepts about my business quickly. I am doing well in my business as a result of Adhesion's commitment to their client. I previously had an unfortunate experience of working with a large company who promised the world, charged the earth and delivered nothing of value. The difference now is outstanding."

              Karen @ Child Behaviour Service   April 2025

          • "Peter has done a great job running my google ads - highly recommended."

              Alex Patten   April 2025

          • "Working with Adhesion I have found them to not only be very helpful but also reasonable and fair on pricing"

              Rita Patel-Kumar   April 2025

          • "After years of watching clients get burned by faceless agencies and one-person marketers who vanish overnight, finding Phillippa at Adhesion felt like a revelation."

              Alex Mann   April 2025

          • "Ricki-Lee was an amazing account manager. Always pro-active and looking for improvements to my campaign. Would highly recommend!"

              Chris   April 2025

          • "A huge thank you to Adhesion, and especially to Ricki-lee, for being an absolute rockstar with my ad campaigns! From the very start, she’s been incredibly responsive—always quick to answer any questions and on top of everything to make sure my ads are running smoothly. I love how creative she is, the way she puts the ads together is just perfect! She continuously monitors and optimizes them, making sure they perform at their best. If you're looking for someone who truly cares about your success and delivers amazing results, Ricki-lee is the one!"

              Picnique Queenstown   February 2025

          • "I've had the pleasure of working with the Adhesion team for years, and they have consistently provided professional and valuable services. The entire team is fantastic to work with, and Courteney, in particular, stands out for her attentiveness and responsiveness. Her keen attention to detail and dedication to delivering top-quality service have greatly benefited our projects. I highly recommend Adhesion for their expertise, reliability, and outstanding customer support."

              Frank Krieger   January 2025

          • "Adhesion, Jen & Court have taken our online marketing strategy from strength to strength over the many years we have been using them for Gordon Harris. Courteney is an absolute star! Their knowledge is deep and broad, keeping us up to date with the latest opportunities to make our campaigns work better. Highly recommend."

              Laura Budd   January 2025

          • "I worked with Reuben @ Adhesion through a previous business which was sold and a new start up business of mine. Very prompt at setting up new campaigns, sorting issues and implementing changes. Nothing was ever an issue and all campaigns delivered acceptable results. Would recommend to any small business owner looking for a more personal agency."

              Kyle Simpson   December 2024

          • "We love working with the team at Adhesion, they did an outstanding job with our website—The Lodge at 58 North. Not only did they understand our unique needs as small business owners, but they also perfectly blended creativity and functionality, crafting a site that captures the spirit of our lodge while providing an intuitive, user-friendly experience for our guests. The team's attention to detail and expertise brought our vision to life, showcasing our lodge's unique charm and commitment to authentic experiences.The whole team is professional, highly responsive, and genuinely invested in our success—making us feel supported every step of the way. The result is a beautiful, functional website that reflects our lodge and makes it easy for visitors to explore, book, and get excited about their stay.We highly recommend the Adhesion Team—it's a joy to work with them!"

              Administrative Assistant   October 2024

          • "I would like to say that Reuben Nel from Adhesion has been of excellent assistance with our google words campaign. He has excellent knowledge and insight and could communicate that in an easy and understandable way. I would certainly recommend Reuben to you"

              Leave Calendar   October 2024

          • "We've been working with Courteney from Adhesion for a year now and it's one of the best business decisions we've made. The growth in online sales, as well as in-store referrals, is testament to Courteney’s expertise. Her communication is superb, she offers practical advice, and nothing is a problem. Highly recommend!"

              Velo Ronny's Bicycle Store   September 2024

          • "I have been using adhesion for about 2 months now and my ads and revenue has increased significantly, not too mention there customer service is 5 star. I will carry on working with this company and Rueben Thank you for great work. I highly recommend after using many different agency’s over the last 2 years in NZ and AU. Thanks Again James Roberts SPORTZONE"

              James   August 2024

          Don't just take our word for it. See what our customers have to say:

          "We have been working with Ricki-lee from Adhesion with our online marketing for a while now and I can tell you she is full of great ideas for getting people interested and contacting our business. In fact, Ricki-lee is now a very important part of our team, and I can't recommend her, and the team behind her, highly enough."
            Kevin Downing   June 2025

          "I've really enjoyed working with Jen and Ryan from Adhesion! They've been very responsive and knowledgeable and have gone out of their way to help when I've needed campaigns setup in short notice. Highly recommend the team at Adhesion!!!"
            Karthik Hariharan   May 2025

          "Very efficient in getting a result."
            Oksana Fediuk   May 2025

          "We've been with Adhesion for a couple of years now, and they've consistently provided prompt and reliable support. Thanks a lot team for your expert advice and exceptional service throughout this time. Our Google Ads have been performing much better in recent months, thanks to your hard work and dedication. Our recent experiences with Ricki-Lee and Jennifer have been fantastic—it’s such a relief to know that we can be in contact anytime we need. It truly feels personal. Thanks again, ladies! 😊"
            Sandeep Nagpal   May 2025

          "I have been with Adhesion for a couple of years and I am very confident that they are working in my best interest. Peter Volkov communicates well with me and picks up concepts about my business quickly. I am doing well in my business as a result of Adhesion's commitment to their client. I previously had an unfortunate experience of working with a large company who promised the world, charged the earth and delivered nothing of value. The difference now is outstanding."
            Karen @ Child Behaviour Service   April 2025

          "Peter has done a great job running my google ads - highly recommended."
            Alex Patten   April 2025

          "Working with Adhesion I have found them to not only be very helpful but also reasonable and fair on pricing"
            Rita Patel-Kumar   April 2025

          "After years of watching clients get burned by faceless agencies and one-person marketers who vanish overnight, finding Phillippa at Adhesion felt like a revelation."
            Alex Mann   April 2025

          "Ricki-Lee was an amazing account manager. Always pro-active and looking for improvements to my campaign. Would highly recommend!"
            Chris   April 2025

          "A huge thank you to Adhesion, and especially to Ricki-lee, for being an absolute rockstar with my ad campaigns! From the very start, she’s been incredibly responsive—always quick to answer any questions and on top of everything to make sure my ads are running smoothly. I love how creative she is, the way she puts the ads together is just perfect! She continuously monitors and optimizes them, making sure they perform at their best. If you're looking for someone who truly cares about your success and delivers amazing results, Ricki-lee is the one!"
            Picnique Queenstown   February 2025

          "I've had the pleasure of working with the Adhesion team for years, and they have consistently provided professional and valuable services. The entire team is fantastic to work with, and Courteney, in particular, stands out for her attentiveness and responsiveness. Her keen attention to detail and dedication to delivering top-quality service have greatly benefited our projects. I highly recommend Adhesion for their expertise, reliability, and outstanding customer support."
            Frank Krieger   January 2025

          "Adhesion, Jen & Court have taken our online marketing strategy from strength to strength over the many years we have been using them for Gordon Harris. Courteney is an absolute star! Their knowledge is deep and broad, keeping us up to date with the latest opportunities to make our campaigns work better. Highly recommend."
            Laura Budd   January 2025

          "I worked with Reuben @ Adhesion through a previous business which was sold and a new start up business of mine. Very prompt at setting up new campaigns, sorting issues and implementing changes. Nothing was ever an issue and all campaigns delivered acceptable results. Would recommend to any small business owner looking for a more personal agency."
            Kyle Simpson   December 2024

          "We love working with the team at Adhesion, they did an outstanding job with our website—The Lodge at 58 North. Not only did they understand our unique needs as small business owners, but they also perfectly blended creativity and functionality, crafting a site that captures the spirit of our lodge while providing an intuitive, user-friendly experience for our guests. The team's attention to detail and expertise brought our vision to life, showcasing our lodge's unique charm and commitment to authentic experiences.The whole team is professional, highly responsive, and genuinely invested in our success—making us feel supported every step of the way. The result is a beautiful, functional website that reflects our lodge and makes it easy for visitors to explore, book, and get excited about their stay.We highly recommend the Adhesion Team—it's a joy to work with them!"
            Administrative Assistant   October 2024

          "I would like to say that Reuben Nel from Adhesion has been of excellent assistance with our google words campaign. He has excellent knowledge and insight and could communicate that in an easy and understandable way. I would certainly recommend Reuben to you"
            Leave Calendar   October 2024

          "We've been working with Courteney from Adhesion for a year now and it's one of the best business decisions we've made. The growth in online sales, as well as in-store referrals, is testament to Courteney’s expertise. Her communication is superb, she offers practical advice, and nothing is a problem. Highly recommend!"
            Velo Ronny's Bicycle Store   September 2024

          "I have been using adhesion for about 2 months now and my ads and revenue has increased significantly, not too mention there customer service is 5 star. I will carry on working with this company and Rueben Thank you for great work. I highly recommend after using many different agency’s over the last 2 years in NZ and AU. Thanks Again James Roberts SPORTZONE"
            James   August 2024

          See all Google Reviews for Adhesion