Updated: Oct 12, 2022
Author: Tony Waldegrave
A headless cms website, sometimes referred to as a static website, is one whereby the cms is not dynamically generating the website which is normally the case with traditional websites. With a headless cms, the role of the cms is to only edit and publish content and it is therefore decoupled from the role of generating the website.
A separate generator platform is used to publish the entire website and content live and in a static state. This means that the publishing of edits and new content results in a complete republishing or rebuild of the live website.
The primary benefit of a static website is to improve page load speed and in doing so improve the user experience which leads to better conversion outcomes. When browsing a static website the pages feel like they appear instantly.
In recent times Google has been encouraging website owners to produce faster loading websites and Google is now rewarding fast websites with ranking improvements. The SEO trend from Google is a continued focus on load performance and usability and the impact of this in the algorithm has been signaled to increase in 2022.
The speed optimisation of websites is now quite an important part of SEO (search engine optimisation). This process is quite specialised and can be technical and time consuming and overtime the goal posts have been moving in terms of how Google measures performance.
The cms is used to create and edit copy in a traditional manner but the cms isn't dynamically connected to the website. A separate website generator application is required within the headless cms website technology stack to publish the content of the cms. This means that each time an edit is completed or a new page is created, the cms then calls upon the site generator to publish a new version of the website in its entirety.
The downside to a headless cms website is that the regeneration of the website from a cms edit takes longer than it would using a dynamic cms. Depending on the size of the website, it can take a few minutes for the site generator application to publish a new updated version of the website.
The website technology stack options will depend on your web developers familiarity with the range of options and preference for coding using either React or Angular. These are both java scripting languages which are commonly used in the development of static websites and particularly within the site generator applications.
There is a growing range of headless CMS options, the best options depend on the type and size of the website and the degree of editing control that is required.
The headless cms website infrastructure is normally cloud hosted and for optimal performance the website is best hosted on a cloud based Content Delivery Network (CDN).
The popularity of headless websites has been growing in recent times and this trend looks to be entrenched. Most of the mainstream cms providers including WordPress have signaled that they are developing or due to release headless cms solutions.
At Adhesion we have been developing headless cms websites over the last 4 years and have developed a technology framework that performs really well. All new websites that we develop are now done in a static framework. We also have a headless solution for Shopify websites which additionally solves other SEO issues associated with Shopify websites.
For more information, contact Adhesion for a free consultation.
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