Updated: Feb 11, 2019
Author: Tony Waldegrave
Social media is definitely the buzz, and over the last 12 months its begun to establish itself as a viable marketing initiative - albeit very different from anything most companies have every done before. And its easy right? Throw up a FaceBook page, set up a Twitter account, create a blog, put some videos on YouTube and you're away. Not so fast...
Like any other initiative in your marketing plan, you need to approach social media from a strategic perspective. Here are some of the questions you should ask as you develop a plan:
You can see that there's a lot more involved than simply starting to Tweet. Asking the right questions and developing a strategic plan first, will mean your business is much more likely to generate commercial outcomes from social media.
But before you start, answer this one last question - do you have the basics of your online communications right i.e. is your website up to scratch (Search Engine Optimised, good usability, clear conversion pathways)? Creating brand awareness and traffic with a below standard website is just wasted effort and resources.
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