Reach local customers with google places

Updated: Nov 20, 2015

Google Places is Googles solution to providing relevant results to users when they search for local information such as looking for a local restaurant, accommodation, a plumber or maybe someone to mow the lawns. As our dependence on Google increases for connecting us with the information we are looking for, we are increasingly using Google for finding local information.

This increase in local search activity provides great opportunity for businesses to reach local customers and connect with them. Google Places is a feature that allows a business to list their addresses and associated services and products on Google maps.

Google takes these business listings and inserts them into search results and this normally occurs where the search term is associated with a local address. This often means that users now see three different types of results on a search results page; adwords ads, organic listings and Google Places listings. Google Places listings are easily identifiable as they often include markers on a map. Adwords ads and indeed organic results can often form an integrated result with the Google Places listing.

In the two and half years that Google Places has been utilised, we have noticed that they are being deployed more often and across a wider range of terms and they are being delivered into more dominant positions on search results pages.

Managing your business listings in Google Places is an important part of managing your visibility and should be considered as part of managing your search engine optimisation requirements.

Many listings in Google Places are the result of bulk data imports by Google and these types of listings are known as unclaimed listings. In NZ this data is imported from the Finda directory database. We strongly recommend that customers claim and verify their Google Places listings and that they correctly update and optimise their information within their listings.

If your business has more than ten addresses; there is a bulk upload tool which saves time and a spreadsheet template for the purpose. Refer to our guideline on optimising Google Places listings for directions, advice and tips.

Google Places is a great opportunity for businesses to reach local customers in your area and to increase your brand presence in Google Search.

Make enquiry »

Customer Reviews

Arena Living

The team have been fantastic at Adhesion with real, actionable advice and results. We work in a narrow industry where our audience is not as digital savvy as the rest of the world has become used to. We are seeing increased conversions and better lead quality and it's been a great journey so far. Thanks crew, much appreciated!!

3 months ago

HomePlus NZ

Adhesion offer a great service and a lot of really great advice to help boost our online presence. They always make us feel like no question is a stupid question, which is helpful when trying to negiotate the complicated world of online advertising. Joanna from HomePlus

3 months ago

Diversity Works NZ

Adhesion have been a dream to work with! Their service has been incredible and their ability to help SME's grow and prosper in the digital realm is admirable.

a month ago

Andrew Olsen

I use Adhesion for my Google Seo and Facebook Campaigns. They have always provided excellent results. I have found there service to be flawless and are always available to help with any questions or concerns I have. I would highly recommend Tony and the crew.

7 months ago

Tracy Cleary

As a company we have worked with Tony for many years now and have found his experience and insight to be of great value to the business. I have personally worked with few different members of his team over the years and they are always friendly and quick to reply to my emails and explain things in a way I can understand. Keep up the good work.

a year ago

Read some of our latest customer reviews published on Google and Facebook.

NZ's digital marketing & online advertising specialists for sme business

Generating leads to grow your business

Get in touch ›

Address: 110 Mt Eden Road, Mt Eden, Auckland 1024, NZ  •  Need directions?  •  Hours: Mon-Fri 8.30am-5pm

Get the latest online marketing insights & trends

Subscribe to our newsletter and keep abreast of what’s happening with AdWords, SEO, Facebook, web design and more.