Learn "How to" List Your Business in Google Maps

Are you a local business looking for more leads?

Having your business on Google Maps is essential for local visibility and attracting customers.

Follow this step-by-step guide to ensure your business is listed correctly and optimised for local searches on Google Maps.

Step 1: Sign in to Google Business Profile

Google Business Profile (formerly Google My Business) allows you to manage your business’s presence on Google Search and Maps.

1. Go to Google Business Profile.
2. Sign in with a Google account associated with your business.
3. Click Manage now to begin setting up your profile.

Step 2: Add Your Business Details

If your business is new, you’ll need to create a listing.

1. Enter your business name as you want it to appear on Google.
2. Select the correct business category that best describes your services. Selecting the appropriate business category will help your business appear in local search results.
3. Choose whether you have a physical location customers can visit. If not, you can list your service area instead.
4. Enter your business address or service area to ensure local customers can find you. If your business has multiple locations, you can add all outlet addresses.
5. Add your contact details, including your phone number and website URL (if applicable).

Step 3: Verify Your Business

Google requires verification to ensure your business is legitimate. You’ll typically verify your business by:

• Postcard by mail (Google sends a verification code to your address).
• Phone or email (available for some businesses).
• Instant verification (available if your business is already verified in Google Search Console).
• Video verification (Google may require a live video call or a recorded walkthrough of your business).

Follow the verification instructions provided by Google. Once verified, your business will appear on Google Maps.

Step 4: Optimise Your Business Profile

After verification, optimise your Google Business Profile to improve visibility and attract customers.

• Add business hours: Keep them updated, including holiday hours.
• Upload high-quality photos: Show images of your storefront, products, team, and services.
• Write a compelling business description: Clearly explain what your business offers.
• Enable messaging: Allow customers to contact you directly via Google.
• Encourage customer reviews: Positive reviews improve rankings and credibility. Ask satisfied customers to leave feedback.
• Regularly update your profile: Post updates, offers, or events to keep your profile active.
• Provide additional details: Add payment options and other useful business information to help your listing stand out in search results.

Step 5: Manage and Maintain Your Listing

To ensure ongoing success, regularly monitor and update your Google Business Profile:

• Respond to customer reviews and messages promptly.
• Keep business information accurate (address, phone, hours, etc.).
• Use Google Posts to share promotions, events, and announcements.
• Analyse insights to understand customer interactions and improve your visibility.

Why Listing on Google Maps Matters

• Increases local search visibility: More customers can find your business.
• Builds trust and credibility: A complete and active profile boosts customer confidence.
• Drives more traffic and sales: Customers searching for businesses like yours are more likely to visit and make purchases.
• Improves SEO rankings: Google prioritises verified, active businesses in local searches.

Need help with optimising your Google Business Profile?

Our digital marketing experts in New Zealand can assist you. Contact us today!