NZ & Auckland Business Directory Listings for SEO

Updated: Apr 12, 2018

Citations, or listing your business in free business directories and on association websites is an important SEO initiative that can help your Google rankings. 

Listing on local directories can also positively impact your local SEO rankings. You can choose directories simply by doing a Google search for “NZ business directories” and selecting those that are most prominent. You should also search for local directories such as “Auckland business directories” if you are in Auckland for example. Some directories offer a regional and or city category as part of the listing set up.

Should I use paid directory listings?

There is minimal benefit from a ranking perspective to pay for listings and we would normally only recommend that you list in free directories. Industry Associations usually require a paid membership and offer a website listing as part of their service.

What listing information should I include?

Its very important that your listing information, particularly your address and phone no is accurate and is listed exactly as it is displayed on your website and in your Google My Business listing. Refer to our article on how GMB listings work. You should include your website address and as a link if possible.

Keep a log of your listings

We recommend that you keep an updated log of your directory listings and details. This makes it a lot easier to manage and update listings should your details change.

List of NZ & Auckland business directories:

www.ibegin.com/directory/nz/new-zealand/auckland/

www.nzsbdirectory.co.nz/

www.finda.co.nz/

www.freebusinessdirectory.nz/

www.businessme.co.nz/

www.localmatters.co.nz/shop/businessdirectory.html

www.rosebankbusiness.co.nz/directory

www.localist.co.nz/

www.hotfrog.co.nz

www.zenbu.co.nz/

www.nzpages.co.nz

www.gopher.co.nz

www.zipleaf.co.nz

nz.biz.yelp.com/

How to identify local directory listing opportunities

Try using the search parameters below in Google search to identify directories and websites that list industry links and businesses by city:

  • “city” inurl:directory
  • “city” inurl:businesses
  • “city” intitle:directory
  • “industry” inurl:directory
  • “industry” inurl:links
  • “industry” intitle:directory

See more about our SEO services, or contact us for a consultation.

Make enquiry »

Customer Reviews

Arena Living

The team have been fantastic at Adhesion with real, actionable advice and results. We work in a narrow industry where our audience is not as digital savvy as the rest of the world has become used to. We are seeing increased conversions and better lead quality and it's been a great journey so far. Thanks crew, much appreciated!!

3 months ago

HomePlus NZ

Adhesion offer a great service and a lot of really great advice to help boost our online presence. They always make us feel like no question is a stupid question, which is helpful when trying to negiotate the complicated world of online advertising. Joanna from HomePlus

3 months ago

Diversity Works NZ

Adhesion have been a dream to work with! Their service has been incredible and their ability to help SME's grow and prosper in the digital realm is admirable.

a month ago

Andrew Olsen

I use Adhesion for my Google Seo and Facebook Campaigns. They have always provided excellent results. I have found there service to be flawless and are always available to help with any questions or concerns I have. I would highly recommend Tony and the crew.

7 months ago

Tracy Cleary

As a company we have worked with Tony for many years now and have found his experience and insight to be of great value to the business. I have personally worked with few different members of his team over the years and they are always friendly and quick to reply to my emails and explain things in a way I can understand. Keep up the good work.

a year ago

Read some of our latest customer reviews published on Google and Facebook.

NZ's digital marketing & online advertising specialists for sme business

Generating leads to grow your business

Get in touch ›

Address: 110 Mt Eden Road, Mt Eden, Auckland 1024, NZ  •  Need directions?  •  Hours: Mon-Fri 8.30am-5pm

Get the latest online marketing insights & trends

Subscribe to our newsletter and keep abreast of what’s happening with AdWords, SEO, Facebook, web design and more.