Updated: Feb 11, 2019
Author: Tony Waldegrave
Citations, or listing your business in free business directories and on association websites is an important SEO initiative that can help your Google rankings.
Listing on local directories can also positively impact your local SEO rankings. You can choose directories simply by doing a Google search for “NZ business directories” and selecting those that are most prominent. You should also search for local directories such as “Auckland business directories” if you are in Auckland for example. Some directories offer a regional and or city category as part of the listing set up.
There is minimal benefit from a ranking perspective to pay for listings and we would normally only recommend that you list in free directories. Industry Associations usually require a paid membership and offer a website listing as part of their service.
Its very important that your listing information, particularly your address and phone no is accurate and is listed exactly as it is displayed on your website and in your Google My Business listing. Refer to our article on how GMB listings work. You should include your website address and as a link if possible.
We recommend that you keep an updated log of your directory listings and details. This makes it a lot easier to manage and update listings should your details change.
Try using the search parameters below in Google search to identify directories and websites that list industry links and businesses by city:
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