Updated: Feb 11, 2019
Author: Tony Waldegrave
When someone makes a post on Facebook that includes a link to your website, you may have noticed that Facebook will replace the URL with a thumbnail image, a title, and a description. These are called Open Graph Objects and they appear on several social media, not just Facebook. It's even been shown that open graph objects have a big affect on click-through-rates and conversions. So, let's explain how to change how your website link appears when it is shared on social media.
A unique open graph object can be set for each page of your website. Let's start with your homepage. Check how your website thumbnail appears when it is linked to on social media by entering your homepage URL into Facebook's Sharing Debugger tool. Alternatively, you can simply send a link to your website to anyone on Facebook Messenger. Don't like what you see? Ask your web developer to follow the instructions below to change your website's open graph objects:
That's it! You can now use Facebook's Sharing Debugger again to see how it looks when your website is linked to or shared on Facebook. We recommend repeating for process for your homepage, and popular webpages and blog articles that are likely to be shared online.
If you manage a Wordpress site, then you can manage your open graph object using the Wordpress SEO Plugin by Yoast. If you're unfamiliar with installing plugins for Wordpress websites, follow this guide on How To Install and Set Up the WordPress SEO by Yoast Plugin.
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