Updated: Feb 11, 2019
Author: Tony Waldegrave
Google advertising and Facebook advertising are quite different and each have their own strengths. They can often be complimentary depending on your type of business, your advertising objectives and the nature of your target audiences.
Google is very much the go-to place we all visit when it comes to searching for information. Often, this activity in Google Search is representative of prospective customers that are already in the buying cycle, and in the process of reviewing brand and product options. This is why search ads in Google are so successful, as they allow you to advertise directly to people that are actively looking for your product and or service.
For further insights about the effectiveness of AdWords, see our article on Does Google Adwords Work.
Facebook is very much a social media network whose highly-active members are there to stay in touch with friends and family, and for news and entertainment. In NZ, Facebook has approximately 2.5M members. Facebook knows a great deal about these members including location, gender, age, interests and much more.
The Facebook advertising platform is more attuned to traditional broadcasting advertising, with one major difference: Facebook allows for ads to be targeted to highly-specific audience segments based on customer profiles, location, interests, behaviours and more.
Adwords is a very effective direct response form of advertising, targeting prospective customers that are searching for your product or service in Google. It is very good at driving new and relevant visitors to your website. Facebook Remarketing can very nicely compliment this process by allowing you to retarget these visitors with your proposition, thereby increasing the chance of a conversion.
If you are maximising your Adwords opportunity and wanting more traffic and enquiries, then Facebook advertising is normally the next best option. Using both Google AdWords and Facebook Advertising will further increase your website traffic by targeting highly relevant audiences with your proposition.
For more information on Facebook Advertising, see our article on Does Facebook Advertising Work.
For help with determining your optimal online advertising strategy, contact us today.
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