Updated: Apr 27, 2025
Author: Tony Waldegrave
It can be difficult and frustrating trying to get direct support and help from Google. They don't have an easily accessible customer service help desk where you can talk to someone. There is no published phone number to call Google Ads.
Google's customer support programme is based on the "self-serve" model where you are encouraged to look for answers online, train yourself and/or engage in blogs and forums to find the answers you're looking for. This is all very good if you have the time but who does these days!
With your Google Ads (AdWords) advertising you ideally need to either commit to managing your campaigns yourself or engage a specialist to manage them on your behalf.
If you want to DIY, be prepared to invest time into learning how Google Ads works. The platform changes frequently, and online competition is always evolving. We recommend having a dedicated person in your business who can keep up with the latest updates and best practices.
Alternatively, you can get an expert to manage your Google Ads campaigns for you. This saves you time and gives your business access to experienced professionals who know how to get the most out of your advertising budget.
Before you start driving paid traffic from Google Ads, stop and ask: is your website set up to turn visitors into enquiries, bookings, or sales? If your site isn’t optimised for conversions (Conversion Rate Optimisation, or CRO) or isn’t ranking in Google at all (Search Engine Optimisation, or SEO), paying for ads alone won’t bring the best results.
If you’ve invested in an ‘inexpensive’ website (maybe with Wix, Squarespace or WordPress) and/or you’ve tried your hand at Google AdWords, you may find that you aren’t getting the best results. If you’re looking for an immediate return on investment, AdWords is the way to go. However, there’s little point paying for ads to drive people to your website if it doesn’t generate sales.
It may be the case that you don’t need immediate help with AdWords but, instead, you first need help optimising your website for sales and performance on Google Search.
Search Engine Optimisation (SEO) involves tuning your site to improve its presence in Google Search, whereas Conversion Rate Optimisation (CRO) involves designing the user experience of your website to increase the percentage of people who make a purchase (or sign up to a newsletter, or download a brochure etc). If you’re technically-skilled and have the time, you could potentially teach yourself (maybe try this Introductory Guide to CRO).
If you’re not sure, Adhesion can review your site and offer practical advice. Our free website audit can show you where improvements will make the biggest difference.
If you want to keep learning and managing Google Ads yourself, here are some recommended resources:
You can also browse the Adhesion Blog for New Zealand–specific tips and step-by-step guides.
Want an Expert to Handle Google Ads for You?
If you’d rather leave the technical stuff to an expert, let us help. Adhesion is a certified Google Premier Partner with 18+ years of experience helping NZ small businesses and tradies succeed online. Our team holds advanced Google Ads certifications and can manage your campaigns from start to finish—making sure you get real results for your budget.
Want proof?Check out any of Adhesion’s Google reviews or Facebook reviews to see what other Kiwi businesses are saying.
Our reputation goes hand-in-hand with our team’s dedication to best practice. As a registered Premier Google Partner, our team refreshes our certifications every 12 months — A tradition we started over a decade ago. To stay ahead, we are always looking forward to upcoming certifications for online advertising, website development and search engine optimisation.
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