In Google We Trust: Why Search Traffic Is Vital for NZ Businesses

Why Google Search Matters Most

For nearly all New Zealand businesses, Google remains the #1 source of website traffic. In fact, it’s common for Google Search to account for 50% or more of all web visits—sometimes even higher for newer brands or businesses without established audiences.

This dominance reflects how Kiwis start their journeys online—searching for solutions, providers, or products before making a purchase or enquiry.

Maximising Your Google Opportunity

A strong presence on Google means your business is visible at the moment customers are looking for what you offer. But to capture this traffic, businesses need a balanced approach:

Search Engine Optimisation (SEO)

Optimising your website helps you appear in organic (unpaid) search results. Effective SEO grows sustainable traffic over time and builds lasting authority in Google’s eyes.

Google Ads (Pay Per Click/PPC)

Investing in paid ads means you can reach customers even faster, target by keywords, location, and intent, and run campaigns with measurable ROI.

Leveraging both organic SEO and paid Google Ads is the best way to maximise your share of search traffic.

Practical Tips for NZ Businesses

• Monitor your analytics: Use Google Analytics and Google Search Console to track how much traffic you get from Google, and which keywords and queries drive results.
• Keep your website updated: Fresh, relevant content is key for both search rankings and high ad performance.
• Target the right keywords: Use terms your customers are searching for, and include your location and service area for local relevance.
• Refine your landing pages: Make sure search traffic lands on pages that answer their questions and guide them to take action (enquiry, booking, purchase).
• Test & measure: With both SEO and paid ads, ongoing analysis and optimisation delivers the best value.

Read the full article: Kiwi entrepreneurs: In Google we trust

or download pdf