Are You On The First Page Of Google?
If your website’s not on the first page of Google search results for all the main products and services your business provides, then Search Engine Optimisation will be a key initiative in your search engine marketing strategy.
For basic search optimisation advice, see our SEO tips and guidelines.
If you'd like an expert appraisal of your website, then talk to us.Make Enquiry
Search Engine Optimisation
Search Engine Optimisation (SEO) is a marketing initiative that positions a business in front of its target audience on the first page of Google NZ search results. This is achieved by making changes to the content, presentation, structure and linking of a website to improve its relevancy for targeted keyword terms, and better align it with the Google Algorithm that determines which sites are given top rankings. The same practice that’s used for improving existing websites, is also applied to the building of new websites.
Research / Define Strategy
The identification of highly relevant keywords that will generate qualified traffic from Google to your website.
IA / Content / Implementation
Optimisation of web page meta data and copy, as well as improving site structure, technical architecture and user interface.
Research / Implementation
Working with the business to build a network of relevant inbound links to increase overall google page rank.