Search Engine Optimisation
Search Engine Optimisation (SEO) is a marketing initiative that positions a business in front of its target audience on the first page of Google NZ search results. This is achieved by making changes to the content, presentation, structure and linking of a website to improve its relevancy for targeted keyword terms, and better align it with the Google Algorithm that determines which sites are given top rankings. The same practice that’s used for improving existing websites, is also applied to the building of new websites.
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1. keyword research
Research / Define Strategy
The identification of highly relevant keywords that will generate qualified traffic from Google to your website.
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2. website optimisation
IA / Content / Implementation
Optimisation of web page meta data and copy, as well as improving site structure, technical architecture and user interface.
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3. link building
Research / Implementation
Working with the business to build a network of relevant inbound links to increase overall google page rank.
- We specialise in the online channel
- We work on a performance basis
- We deliver solutions that generate measurable results
- We work hard to understand our clients' businesses
