Much of the advertising that we all see online, is tailored to our own personal browsing behaviour and interests. This makes online advertising much more relevant to the individual and therefore more efficient to the advertiser.
Remarketing is a highly effective way of targeting ads to previous visitors to a website, especially if you are in a competitive business where customers shop around and take time to make their purchasing decision.
Often Remarketing will increase the ROI of other forms of advertising and we often recommend it as complementary to AdWords advertising.
Google and Facebook Remarketing
Remarketing can be run within the Google AdWords advertising platform which provides access to advertising inventory on a very large number of websites known as the Google Display Network.
It can also be run in the Facebook advertising platform where ads are displayed within the Facebook network.
Remarketing Ad Strategies
There are a wide range of features available within the platforms that provide Remarketing. In general we find that display type ad formats with engaging imagery are the most effective. Consideration needs to be given to how audience lists are structured and how membership duration options can be leveraged.
I use Adhesion for my Google Seo and Facebook Campaigns. They have always provided excellent results. I have found there service to be flawless and are always available to help with any questions or concerns I have. I would highly recommend Tony and the crew.
As a company we have worked with Tony for many years now and have found his experience and insight to be of great value to the business. I have personally worked with few different members of his team over the years and they are always friendly and quick to reply to my emails and explain things in a way I can understand. Keep up the good work.
Working with Tony and the team at Adhesion has been wonderful! I would highly recommend them to anyone looking to invest in marketing/website development. They are not only experts in this area but the on-going support has been exceptional. Thank you team Adhesion!