Paid Digital Advertising Services

Advertising online will increase your brand awareness, allow you to reach target audiences and the right strategy should deliver a steady stream of leads and enquiries to sustain and help grow your business.

Online advertising levels the playing field for small and medium businesses

For small and medium-sized businesses in New Zealand, digital advertising allows you to compete cost-effectively alongside larger enterprises. With sophisticated advertising platforms, you can target prospective customers precisely, maximise your marketing budget, and see real-time results. Unlike traditional media, digital advertising offers measurable outcomes, detailed insights, and continuous opportunities for optimisation.

At Adhesion, we help you navigate the complex world of digital advertising, delivering results-driven strategies that work for your business.

Which is the right online advertising service for you?

As a small or medium-sized business in New Zealand, deciding where to begin with online advertising can feel overwhelming.

Here is a simple guide for you to see which digital marketing service is right for you by your industry:

Or, you could choose the digital marketing service based on your business objective:

What's your main business objective?

💡 #1: Get More Customers Searching Online

If your goal is to reach customers actively looking for your products or services, Google Ads and Bing Ads are your go-to solutions. These platforms allow you to target people who are already searching for what you offer, meaning your ads are shown to high-intent prospects.

Recommended Services:

Google Ads (from $289/mth)

Bing Ads (from $239/mth)

Google Shopping Ads (from $289/mth)

Why It’s a Smart Move:

• Target people who are ready to buy. The quickest way to convert searches into leads or sales
• Especially beneficial for local businesses like tradies or online stores
• Flexibility in budget and great control over your ad spend

💡 #2: Boost Brand Awareness & Reach New People

When you're looking to expand your reach and introduce your business to potential customers who haven’t heard of you yet, ads on platforms like Meta (Facebook & Instagram), YouTube, and Google Display Network are ideal.

Recommended Services:

Meta Ads - Facebook & Instagram (from $239/mth)

Display Ads on Google Display Network (from $239/mth)

LinkedIn Ads (from $289/mth)

Why It’s a Smart Move:

• Flexible targeting - broad audiences or specific demographics
• Whether you’re running promotions or launching a new product, these ad types help establish a strong brand presence and generate fresh leads.

💡 #3: Bring Back Visitors Who’ve Already Shown Interest

If you’ve had visitors to your site or people interacting with your brand before, remarketing is a cost-effective way to stay in front of warm leads. This strategy targets individuals who have shown interest in your business, reminding them to return and complete their purchase or engage further with your offerings.

Recommended Services:

Remarketing Ads (from $239/mth)

Email Marketing (from $349 per campaign)

Why It’s a Smart Move:

• Excellent ROI
• Convert potential leads who may have otherwise forgotten about you
• When combined with Google or Meta ads, it can help boost conversions significantly.

💡 #4: Target Specific Industries or Job Titles

For businesses targeting specific industries or job titles (like consultants or professional services), LinkedIn Ads is a powerful tool. It helps you reach decision-makers in businesses or professionals who are actively seeking solutions you provide.

Recommended Services:

LinkedIn Ads (from $289/mth)

Google Search Ads with advanced targeting (from $289/mth)

Why It’s a Smart Move:

• Ideal for B2B businesses and professionals seeking to connect with other businesses
• Highly effective for targeting specific roles, industries, or even individual companies

If you are looking for clarity and advice on what advertising works online, where to start and what strategy and initiatives are right for your business, then contact us to arrange a no-obligation consultation.

Read our article on How to advertise your business online.

Why trust Adhesion with your digital marketing campaign?

Adhesion has built a strong reputation as one of NZ's leading digital marketing and online advertising agencies for 18+ years. With so many online advertising 'experts' out there, outsourcing your marketing can be a risky or expensive decision.

• Adhesion is a registered Certified Premier Google Partner
• Adhesion is a Meta Business Partner.
• We have direct relationships with Google representatives
  
• Advertising accounts are set up under customers' control
• 18+ year's experience managing Google Ads and Facebook & Instagram (Meta) Ads for a wide range of businesses
  
• Adhesion is a local Auckland business, and we strive to deeply understand our clients' businesses
• Our campaign managers are required to renew and maintain their individual Google certifications annually.
• See our full terms and conditions

Outsourcing your online marketing can seem like a daunting decision, so please feel free to check out Adhesion's Facebook reviews and Google reviews.

As advocates for transparency, we'll never lock you in with fixed contracts, or charge you cancellation fees or hidden costs. You can leave anytime and take your Facebook account with you, so you can rest assured that we'll work hard to meet your goals.

🚀 Ready to Supercharge Your Business with Paid Digital Marketing?

Contact us to get started with expert-managed online advertising!