When combined with other online marketing initiatives, display advertising or banner advertising campaigns can be very effective.
Adhesion mostly uses the Google Display Network for managing display advertising and we deploy a range of methods for placing display advertising including;
Often, our process starts with placing ads contextually and or by topics and interests and then migrating to targeted placement on specific websites which have proven to resonate with the target audience.
Generally, display and banner advertising will have more of a brand awareness objective and are ideally suited to broadcasting promotions, sales and special events. To this end, they are also ideally suited to Remarketing campaigns which can be used as a reminder to prompt recent website visitors, and promote new offers to website visitors that visited in the past.
Generally, we find that static image ads are more effective than highly animated ads, and according to Google’s display benchmarks, animated ads have a lower click-through rate than static ads by approx 70%. However, CTR isn't always the best metric to measure performance as often display ads prompt users to visit a website via organic search than by directly clicking on the ad.
Image animation in display ads is usually achieved by using GIFs or HTML5. Because ads have a tight size restriction of only 150KB, GIFs can usually only exhibit a couple of images of less-than-ideal quality. HTML5 is a simple coding language and can be used to render animated ads like this one: Adhesion HTML5 Animated Display Ad.
There is a wide range of display ads sizes that can be placed on websites. We normally produce sets of display ads to fit the most common ad inventory sizes made available on mainstream websites and we normally limit this to the top 4 or 5 ad sizes. If you are looking for clarity and advice on what works, where to start and what initiatives are right for advertising your business, then talk to us.
Our reputation goes hand-in-hand with our team’s dedication to best practice. As a registered Premier Google Partner, our team refreshes our certifications every 12 months — A tradition we started over a decade ago. To stay ahead, we are always looking forward to upcoming certifications for online advertising, website development and search engine optimisation.