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What is Responsive Design?

Updated: May 25, 2020


In a nutshell responsive web design is a technique to design and build websites that respond to the environment based on the device screen size, the platform and the orientation of the device itself.

Our own website is actually a responsive design, if you are on a desktop browser you can test this yourself by re-sizing your browser window. Our website will then re-adjust itself to fit to the new width. The adjacent image shows our single site on many devices of different scree sizes - One website for every screen:

Why responsive and why is it important?

The way we browse the web these days is now changing.

"Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we'll build websites for the decade to come." - Jeffrey Veen

As an example, Google launched its social network site in 2011, one year later more people are using Google+ on mobile than on desktop devices.

With all of this in mind it is inevitable that more and more of your audience will also be accessing your website on a mobile device in the future. It is therefore important for your website to adjust and respond accordingly for the device that is viewing it.

So what does Google think?

Google have announced the following guidelines for responsive design as part of their ongoing commitment to accessibility.

How can Adhesion help your business?

We have already implemented mobile solutions for tablets and smartphones for some of our clients. Whether you already have a site that you are happy with, or if you are about to build a new site, give us a call to explore how we can future proof your site for mobile. We are more than happy to find a solution that would best work for you

Fully certified, year after year.

Our reputation goes hand-in-hand with our team’s dedication to best practice. As a registered Premier Google Partner, our team refreshes our certifications every 12 months — A tradition we started over a decade ago. To stay ahead, we are always looking forward to upcoming certifications for online advertising, website development and search engine optimisation.