Updated: Feb 11, 2019
Author: Tony Waldegrave
If you are sending email campaigns, it's likely that a growing percentage of your customers are all ready reading your emails on an iPhone, tablet or similar. Mobile email client usage is soon set to eclipse both that of webmail and desktop clients over the coming years.
This means that providing a less-than-optimal reading experience on the small screen may not only inconvenience a few recipients, but eventually the majority. The flow on effect being diminished response rates or as Return Path summarized in a recent report:
"...those that aren't tracking which device their subscribers are reading their emails on, or optimizing their emails or websites for mobile devices stand to lose out. A poor user experience could mean no response, no action, or plainly put, no ROI."
Adhesion has a team of experienced developers currently building mobile friendly email designs. Contact us to review or build your next email campaign today.
Our reputation goes hand-in-hand with our team’s dedication to best practice. As a registered Premier Google Partner, our team refreshes our certifications every 12 months — A tradition we started over a decade ago. To stay ahead, we are always looking forward to upcoming certifications for online advertising, website development and search engine optimisation.