Why Optimize Your Email Campaigns for Mobile Devices?

Updated: Oct 22, 2015

If you are sending email campaigns, it's likely that a growing percentage of your customers are all ready reading your emails on an iPhone, tablet or similar. Mobile email client usage is soon set to eclipse both that of webmail and desktop clients over the coming years.

  • At the start of 2009, 13% of Facebook's users were using the service on mobile (20M mobile, 150M total). Just over 2.5 years later, over 50% are using Facebook on mobile devices.

This means that providing a less-than-optimal reading experience on the small screen may not only inconvenience a few recipients, but eventually the majority. The flow on effect being diminished response rates or as Return Path summarized in a recent report:

"...those that aren't tracking which device their subscribers are reading their emails on, or optimizing their emails or websites for mobile devices stand to lose out. A poor user experience could mean no response, no action, or plainly put, no ROI."

What do your email campaigns look like on an iPhone?

Adhesion has a team of experienced developers currently building mobile friendly email designs. Contact us to review or build your next email campaign today.

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