Updated: Apr 28, 2025
Author: Tony Waldegrave
New Zealand’s online advertising market has experienced robust growth in recent years, reflecting changing consumer behaviours and the increasing effectiveness of digital marketing channels. Businesses across all industries continue to shift advertising budgets from traditional channels to digital platforms that deliver measurable, targeted results.
In 2023, the New Zealand digital advertising market reached NZ$2.52 billion, up 7.9% from the previous year.
Source: IAB New Zealand Digital Advertising Revenue Report – Full Year 2023
Digital now accounts for more than 70% of all advertising spend in New Zealand, a trend mirrored in Australia and globally.
Source: Statista – NZ Digital Ad Spend
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