Is there GST on google adwords?

Updated: Oct 29, 2018

For NZ businesses, GST doesn't currently apply on Google AdWords click costs when you are buying the service direct from Google. ie. When you have your own Google AdWords account.

GST doesn't apply because the service is provided to you from outside of New Zealand and your contract is registered with Google Asia Pacific, Inc.. Currently NZ AdWords accounts are invoiced by Google from their Singapore office.

October 2018 Announcement from Google on NZ Tax

Google has announced that effective from 1st November 2018 that it will be providing services to customers from its newly created NZ business vehicle: Google New Zealand Limited.

This will mean that Google will pay taxes locally and its services will become subject to GST from the 1st November.

AdWords Invoices

Copies of AdWords invoices are available by logging into your account and selecting "Billing" under the account settings wheel in the top right hand side of your screen.

Invoices are produced and available in the system at the beginning of each new month.

Read our article on how to download your GST invoice from Google ads.

The billing platform has recently been upgraded and more information about billing and payment options can be found here.

If you need assistance with your managing your AdWords account, please contact us.

What about GST on Facebook advertising?

Same applies - there is no GST currently charged on Facebook advertising, however this may change in future when the NZ Government reviews GST on international services.

If you need assistance with your managing your Facebook advertising, please contact us.

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