Why Website Enquiry Emails Go to Spam and How to Fix It

Are you missing business enquiries because emails sent from your website forms are ending up in the spam or junk folder? You’re not alone—this growing problem can lead to lost leads, missed opportunities, and unnecessary frustration for business owners.

Why Form Emails Get Caught in Spam Filters

Most website enquiries are sent via contact or enquiry forms. As spam filtering technology becomes more aggressive, more legitimate messages from these forms get falsely flagged as spam. This happens because:

• Email providers apply increasingly strict rules to combat automated spam.
• Website forms with outdated security or email settings are at higher risk.
• Certain email platforms or settings may not properly authenticate sent messages.

The result? Legitimate customer messages may never land in your inbox.

How to Prevent Website Enquiry Emails from Going to Spam

Take these practical steps to protect your business:

1. Regularly Check Spam/Junk Folders: Don’t assume all enquiries will reach your inbox—keep an eye on your spam folder.
2. Protect Forms with the Latest Spam Guards: Upgrade to the latest version of Google reCAPTCHA or similar tools on all your forms.
3. Verify Your Domain for Sending: Ensure your website’s domain is properly verified to improve email authenticity and deliverability.
4. Use a Modern Business Email Platform: Switch to robust providers like Google Workspace (Gmail for Business) for better spam defense and reliability.
5. Backup All Website Form Submissions: Integrate your forms with Google Sheets or a CRM to save every enquiry—even if the email goes astray.
6. Upgrade Your Email Sending Platform: Use enterprise-level email delivery services (like Postmark or SendGrid) that specialize in high deliverability and provide diagnostic tools.

Is It Better to Use Email Addresses Instead of Forms?

While publishing your email address instead of a form may improve deliverability, it also dramatically increases spam emails and removes valuable controls (like conversion tracking and required fields). For most businesses, secure forms—properly set up—offer more benefits.

What Adhesion is doing for its website customers

For new websites that we design and build, Adhesion currently incorporates the latest features to mitigate the risk of enquiry emails being tagged as spam including:

• Latest Google Captcha
• Google Sheets integration to capture a copy of all form output
• Upgrade to enterprise level email sending platform (Postmark) to improve email deliverability and gain access to better reporting and diagnostic tools

And for existing website customers we are proactively making recommendations regarding upgrades as we identify potential issues.

Worried You’re Missing Website Enquiries?

Lost leads don’t have to be the norm. If you suspect that important messages aren’t reaching you, contact the Adhesion team today for a consultation and practical, proven solutions.