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What is GDPR and what are the compliance requirements?

Updated: Apr 27, 2025

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What is GDPR?

The General Data Protection Regulation (GDPR) is a law that came into force in the European Union (EU) and European Economic Area (EEA) on 25 May 2018. Its goal is to give people more control over their personal data and standardise regulations for organisations that collect, store, and use personal information.

How does this impact my business?

If your business does NOT target or deal with customers or website visitors in the EU or EEA:

You do not need to worry about GDPR compliance.

But:

It’s still best practice for all NZ business websites to have a clear privacy policy explaining what data you collect, how you use it, and how users can contact you.

GDPR does affect you if you:

  • Advertise online to people in the EU/EEA
  • Collect data (like emails or orders) from EU/EEA residents
  • Sell products or services to customers in the EU/EEA

If any of this applies, seek professional legal advice on compliance.

Countries in the EEA include:
United Kingdom
Ireland
France
Spain
Italy
Germany
- see the full list of EEA countries

Advice to NZ Customers

If your business and website is not engaging with customers in the EEA, then you don’t need to worry.

Given the increasing attention regarding data collection, it would however be advisable for all websites to publish a clear privacy policy detailing how data is collected and managed and for what purposes is it used.

The following website provides a good Privacy Policy Generator.

What Activity May Mean You will need to comply with GDPR requirements?

  • online advertising within the EE
  • collecting customer information from people within the EE such as newsletter lists, enquiries etc
  • ecommerce sales to customers within the EE

If the above applies to you, then you should seek legal advice.

You will require an updated Privacy Policy to be published on your website, that details how you collect and manage website visitor data. You will also require a suitable consent notification to be presented to web visitors.

Note that if you have integration between your website and other platforms such as email marketing and CRM systems, you will also need to make sure that your customer data management within those platforms is also compliant.

Google Analytics and GDPR

Some years ago, Google introduced demographic and affinity visitor data profiling in Google Analytics.

The participation requirements for this were simply that the analytics owner had to provide a published web policy that visitor data is collected and may be used in aggregate.

It is Google’s policy on this that is changing to bring Google Analytics into compliance with the GDPR.

The notice customers have received from Google relates to the expiring of all personalised website visitor data after 26 months effective from May 25th 2018. This data will be deleted monthly on a rolling basis.

This data excludes normal data such as sessions and user engagement metrics, but does include user level-data and event-level data collected using cookies for use in Google’s advanced advertising features such as remarketing.

Google is providing you the opportunity to manually change the default data collection settings in Google Analytics so the data does not automatically expire. If you do make this change and you do fall within the GDPR regulations, then the onus will be on you to make sure you comply with the GDPR requirements for your Google Analytics account.

Google has also stated that it will soon release a new feature enabling website visitors to delete their own data.

Obtaining web visitor consent

Google has published a website offering advice to publishers and advertisers on how they can comply with the GDPR. This includes advice on how to manage and implement consent notices to website visitors.

http://www.cookiechoices.org/

We will be updating this article as more information comes to hand. If you are a NZ business, please contact us if you have any questions.

Quick NZ Business Checklist

No EU/EEA customers? Focus on having a good privacy policy.

Engage with EU/EEA residents? Seek legal advice and add proper consent banners.

Unsure? Always better to be transparent and clear with your website visitors about data collection.

Don't just take our word for it. See what our customers have to say:

  • "We have been working with Ricki-lee from Adhesion with our online marketing for a while now and I can tell you she is full of great ideas for getting people interested and contacting our business. In fact, Ricki-lee is now a very important part of our team, and I can't recommend her, and the team behind her, highly enough."

      Kevin Downing   June 2025

  • "I've really enjoyed working with Jen and Ryan from Adhesion! They've been very responsive and knowledgeable and have gone out of their way to help when I've needed campaigns setup in short notice. Highly recommend the team at Adhesion!!!"

      Karthik Hariharan   May 2025

  • "Very efficient in getting a result."

      Oksana Fediuk   May 2025

  • "We've been with Adhesion for a couple of years now, and they've consistently provided prompt and reliable support. Thanks a lot team for your expert advice and exceptional service throughout this time. Our Google Ads have been performing much better in recent months, thanks to your hard work and dedication. Our recent experiences with Ricki-Lee and Jennifer have been fantastic—it’s such a relief to know that we can be in contact anytime we need. It truly feels personal. Thanks again, ladies! 😊"

      Sandeep Nagpal   May 2025

  • "I have been with Adhesion for a couple of years and I am very confident that they are working in my best interest. Peter Volkov communicates well with me and picks up concepts about my business quickly. I am doing well in my business as a result of Adhesion's commitment to their client. I previously had an unfortunate experience of working with a large company who promised the world, charged the earth and delivered nothing of value. The difference now is outstanding."

      Karen @ Child Behaviour Service   April 2025

  • "Peter has done a great job running my google ads - highly recommended."

      Alex Patten   April 2025

  • "Working with Adhesion I have found them to not only be very helpful but also reasonable and fair on pricing"

      Rita Patel-Kumar   April 2025

  • "After years of watching clients get burned by faceless agencies and one-person marketers who vanish overnight, finding Phillippa at Adhesion felt like a revelation."

      Alex Mann   April 2025

  • "Ricki-Lee was an amazing account manager. Always pro-active and looking for improvements to my campaign. Would highly recommend!"

      Chris   April 2025

  • "A huge thank you to Adhesion, and especially to Ricki-lee, for being an absolute rockstar with my ad campaigns! From the very start, she’s been incredibly responsive—always quick to answer any questions and on top of everything to make sure my ads are running smoothly. I love how creative she is, the way she puts the ads together is just perfect! She continuously monitors and optimizes them, making sure they perform at their best. If you're looking for someone who truly cares about your success and delivers amazing results, Ricki-lee is the one!"

      Picnique Queenstown   February 2025

  • "I've had the pleasure of working with the Adhesion team for years, and they have consistently provided professional and valuable services. The entire team is fantastic to work with, and Courteney, in particular, stands out for her attentiveness and responsiveness. Her keen attention to detail and dedication to delivering top-quality service have greatly benefited our projects. I highly recommend Adhesion for their expertise, reliability, and outstanding customer support."

      Frank Krieger   January 2025

  • "Adhesion, Jen & Court have taken our online marketing strategy from strength to strength over the many years we have been using them for Gordon Harris. Courteney is an absolute star! Their knowledge is deep and broad, keeping us up to date with the latest opportunities to make our campaigns work better. Highly recommend."

      Laura Budd   January 2025

  • "I worked with Reuben @ Adhesion through a previous business which was sold and a new start up business of mine. Very prompt at setting up new campaigns, sorting issues and implementing changes. Nothing was ever an issue and all campaigns delivered acceptable results. Would recommend to any small business owner looking for a more personal agency."

      Kyle Simpson   December 2024

  • "We love working with the team at Adhesion, they did an outstanding job with our website—The Lodge at 58 North. Not only did they understand our unique needs as small business owners, but they also perfectly blended creativity and functionality, crafting a site that captures the spirit of our lodge while providing an intuitive, user-friendly experience for our guests. The team's attention to detail and expertise brought our vision to life, showcasing our lodge's unique charm and commitment to authentic experiences.The whole team is professional, highly responsive, and genuinely invested in our success—making us feel supported every step of the way. The result is a beautiful, functional website that reflects our lodge and makes it easy for visitors to explore, book, and get excited about their stay.We highly recommend the Adhesion Team—it's a joy to work with them!"

      Administrative Assistant   October 2024

  • "I would like to say that Reuben Nel from Adhesion has been of excellent assistance with our google words campaign. He has excellent knowledge and insight and could communicate that in an easy and understandable way. I would certainly recommend Reuben to you"

      Leave Calendar   October 2024

  • "We've been working with Courteney from Adhesion for a year now and it's one of the best business decisions we've made. The growth in online sales, as well as in-store referrals, is testament to Courteney’s expertise. Her communication is superb, she offers practical advice, and nothing is a problem. Highly recommend!"

      Velo Ronny's Bicycle Store   September 2024

  • "I have been using adhesion for about 2 months now and my ads and revenue has increased significantly, not too mention there customer service is 5 star. I will carry on working with this company and Rueben Thank you for great work. I highly recommend after using many different agency’s over the last 2 years in NZ and AU. Thanks Again James Roberts SPORTZONE"

      James   August 2024

Don't just take our word for it. See what our customers have to say:

"We have been working with Ricki-lee from Adhesion with our online marketing for a while now and I can tell you she is full of great ideas for getting people interested and contacting our business. In fact, Ricki-lee is now a very important part of our team, and I can't recommend her, and the team behind her, highly enough."
  Kevin Downing   June 2025

"I've really enjoyed working with Jen and Ryan from Adhesion! They've been very responsive and knowledgeable and have gone out of their way to help when I've needed campaigns setup in short notice. Highly recommend the team at Adhesion!!!"
  Karthik Hariharan   May 2025

"Very efficient in getting a result."
  Oksana Fediuk   May 2025

"We've been with Adhesion for a couple of years now, and they've consistently provided prompt and reliable support. Thanks a lot team for your expert advice and exceptional service throughout this time. Our Google Ads have been performing much better in recent months, thanks to your hard work and dedication. Our recent experiences with Ricki-Lee and Jennifer have been fantastic—it’s such a relief to know that we can be in contact anytime we need. It truly feels personal. Thanks again, ladies! 😊"
  Sandeep Nagpal   May 2025

"I have been with Adhesion for a couple of years and I am very confident that they are working in my best interest. Peter Volkov communicates well with me and picks up concepts about my business quickly. I am doing well in my business as a result of Adhesion's commitment to their client. I previously had an unfortunate experience of working with a large company who promised the world, charged the earth and delivered nothing of value. The difference now is outstanding."
  Karen @ Child Behaviour Service   April 2025

"Peter has done a great job running my google ads - highly recommended."
  Alex Patten   April 2025

"Working with Adhesion I have found them to not only be very helpful but also reasonable and fair on pricing"
  Rita Patel-Kumar   April 2025

"After years of watching clients get burned by faceless agencies and one-person marketers who vanish overnight, finding Phillippa at Adhesion felt like a revelation."
  Alex Mann   April 2025

"Ricki-Lee was an amazing account manager. Always pro-active and looking for improvements to my campaign. Would highly recommend!"
  Chris   April 2025

"A huge thank you to Adhesion, and especially to Ricki-lee, for being an absolute rockstar with my ad campaigns! From the very start, she’s been incredibly responsive—always quick to answer any questions and on top of everything to make sure my ads are running smoothly. I love how creative she is, the way she puts the ads together is just perfect! She continuously monitors and optimizes them, making sure they perform at their best. If you're looking for someone who truly cares about your success and delivers amazing results, Ricki-lee is the one!"
  Picnique Queenstown   February 2025

"I've had the pleasure of working with the Adhesion team for years, and they have consistently provided professional and valuable services. The entire team is fantastic to work with, and Courteney, in particular, stands out for her attentiveness and responsiveness. Her keen attention to detail and dedication to delivering top-quality service have greatly benefited our projects. I highly recommend Adhesion for their expertise, reliability, and outstanding customer support."
  Frank Krieger   January 2025

"Adhesion, Jen & Court have taken our online marketing strategy from strength to strength over the many years we have been using them for Gordon Harris. Courteney is an absolute star! Their knowledge is deep and broad, keeping us up to date with the latest opportunities to make our campaigns work better. Highly recommend."
  Laura Budd   January 2025

"I worked with Reuben @ Adhesion through a previous business which was sold and a new start up business of mine. Very prompt at setting up new campaigns, sorting issues and implementing changes. Nothing was ever an issue and all campaigns delivered acceptable results. Would recommend to any small business owner looking for a more personal agency."
  Kyle Simpson   December 2024

"We love working with the team at Adhesion, they did an outstanding job with our website—The Lodge at 58 North. Not only did they understand our unique needs as small business owners, but they also perfectly blended creativity and functionality, crafting a site that captures the spirit of our lodge while providing an intuitive, user-friendly experience for our guests. The team's attention to detail and expertise brought our vision to life, showcasing our lodge's unique charm and commitment to authentic experiences.The whole team is professional, highly responsive, and genuinely invested in our success—making us feel supported every step of the way. The result is a beautiful, functional website that reflects our lodge and makes it easy for visitors to explore, book, and get excited about their stay.We highly recommend the Adhesion Team—it's a joy to work with them!"
  Administrative Assistant   October 2024

"I would like to say that Reuben Nel from Adhesion has been of excellent assistance with our google words campaign. He has excellent knowledge and insight and could communicate that in an easy and understandable way. I would certainly recommend Reuben to you"
  Leave Calendar   October 2024

"We've been working with Courteney from Adhesion for a year now and it's one of the best business decisions we've made. The growth in online sales, as well as in-store referrals, is testament to Courteney’s expertise. Her communication is superb, she offers practical advice, and nothing is a problem. Highly recommend!"
  Velo Ronny's Bicycle Store   September 2024

"I have been using adhesion for about 2 months now and my ads and revenue has increased significantly, not too mention there customer service is 5 star. I will carry on working with this company and Rueben Thank you for great work. I highly recommend after using many different agency’s over the last 2 years in NZ and AU. Thanks Again James Roberts SPORTZONE"
  James   August 2024

See all Google Reviews for Adhesion