Updated: May 27, 2025
Author: Vivienne Wang
In marketing, first impressions can be everything. This is certainly true for email marketing; your first point of contact should represent the best of your business and keep subscribers engaged from the outset.
How is this achieved? You start with a welcome email.
A good welcome email sets the tone for your brand and builds trust early, making subscribers more likely to be receptive to future emails. What’s more: in 2025, platforms like Klaviyo can automate these emails, ensuring your customers get a great experience without you having to lift a finger.
This post from Adhesion breaks down the key building blocks of the welcome email and why it’s an essential part of your EDM strategy.
Welcome emails are your chance to introduce your brand, set expectations, and offer immediate value such as discounts, freebies, or stories. They let you expand upon the content you’ve provided on your website or through your social media, speaking directly to users in a manner that’s highly personal.
According to 2025 benchmarking data, welcome emails have almost 4x the click rate of regular email campaigns, as well as a higher open rate. As the second-highest converting flow (after abandoned cart automations), they’re particularly valuable for ecommerce businesses wanting to drum up incentive to buy.
As a certified Klaviyo partner, Adhesion is familiar with all facets of the platform and how it can make your emails run not just smoothly, but smarter.
Key features of Klaviyo include:
Klaviyo not only manages your subscriber list, it provides sales data – letting you know exactly what value your business is gaining from your email marketing. With integrations between other platforms such as Meta and Shopify, you’ll be taking your email strategy into the future.
While it’s a little different in 2025 than it was in the past, email marketing is stronger than ever. The welcome email serves as the foundation of your email strategy, letting you integrate new customers into your brand community and form a direct channel for future communications.
Take this opportunity to audit your current welcome experience: email content, sending frequency, as well as sign-up forms. Are you providing enough incentive for users to subscribe?
Once you’ve taken these steps, you’ll be on track for creating a compelling email strategy from start to finish.
Need help setting up your welcome flow? Contact Adhesion today; no matter the platform, we’ll ensure you make a lasting first impression.
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