Best for: New online stores or retailers experiencing sudden drops in organic traffic and sales.
Technical Expertise
We understand the complex server, hosting, and code requirements needed to make modern e-commerce platforms actually perform.
E-commerce SEO Agency
E-commerce SEO Agency
Adhesion is an Auckland-based digital marketing agency providing E-commerce SEO services for online retailers across New Zealand. We specialise in Shopify and WooCommerce search engine optimisation, technical site architecture, faceted navigation fixes, and Product JSON-LD schema markup.
E-commerce SEO Agency
Adhesion is an Auckland-based digital marketing agency providing E-commerce SEO services for online retailers across New Zealand. We specialise in Shopify and WooCommerce search engine optimisation, technical site architecture, faceted navigation fixes, and Product JSON-LD schema markup.
Results
We help you rank higher in Google Shopping and reduce reliance on paid ads
- Top3 rank for select keywords for 90% of clients after 6 months
- 99% on the first page for target keywords after 3-6 months
- ~50% average increase in organic traffic
Common reasons why your online store isn't capturing enough traffic
You have built a beautiful online store, but if shoppers cannot find your products on the first page of Google, you are losing daily sales to your competitors.
E-commerce SEO requires a highly technical approach. Unlike standard websites, online stores have hundreds or thousands of product pages, collections, and category tags that can easily confuse search engines:
- Duplicate content: Using the exact same manufacturer product descriptions as dozens of competing stores, which search engines actively ignore.
- Messy category structures: Auto-generated tags and filter pages that confuse search engines and dilute your ranking power.
- Slow load times: Heavy sites slowed down by fragile plugins and apps that frustrate users and cause Google to penalise your rankings.
(Attention: non-Shopify stores such as WooCommerce sites are especially prone to problems if not well maintained.)
We’re not a pop-up SEO agency.
Adhesion’s E-commerce SEO services are specifically engineered for NZ retailers looking to scale organic revenue, fix platform-specific technical issues, and reduce their heavy dependence on paid advertising.
E-commerce Foundation Sprint
An intensive, one-off overhaul to fix critical store errors and establish your technical foundation.
Starts from $1,199+GST (one-off).
Clear 3-Month Roadmap:
Month 1: Complete technical SEO audit (Shopify/WooCommerce)
Month 2: Duplicate content clean-up, Product Schema implementation
Month 3: Keyword mapping for your top 5 most profitable category pages
Ongoing Store Growth Management
A continuous, proactive strategy to expand your organic product reach and actively build store authority.
Starts from $399/month+GST.
Best for: Ambitious online retailers who need to aggressively outrank their competitors and capture market share across a wide range of product categories.
Ongoing Monthly Deliverables:
Ongoing category optimisation
Technical store maintenance
Proactive link building
Detailed monthly reporting on organic revenue and conversion metrics
Our proven E-commerce SEO process
Our expert e-commerce search consultants focus on a holistic strategy to turn your online store into a high-converting organic sales channel.
- 01Platform Architecture Analysis: We audit your specific platform (Shopify, WooCommerce, BigCommerce) to identify technical roadblocks, crawl errors, and site speed bottlenecks affecting your revenue.
- 02Faceted Navigation & Duplicate Content: We fix the most common e-commerce SEO issue (e.g. duplicate content caused by product filters, tags, and dynamic URLs), ensuring Google only indexes your priority pages.
We map out a clear, actionable plan focused on increasing average order value (AOV) and organic sales rather than just chasing low-converting website clicks.
Here's our modern tech toolkit
Future-proof your store for Google AI Overviews and tools like ChatGPT
Search is fundamentally changing. Shoppers are increasingly asking AI tools for specific product recommendations rather than scrolling through pages of traditional links. We ensure your store is built to be read, cited, and recommended by these new AI search engines.
Structured Data & Schema
AI models do not read websites like humans do. We implement deep schema markup so tools like Gemini and ChatGPT can instantly extract your exact pricing, stock levels, and customer reviews.
Direct Answer Extraction
Keyword stuffing is dead. We format your product specifications, FAQs, and category details into clear, factual structures that AI overviews prefer to use when synthesising answers.
Entity Authority
To be recommended by AI, your brand needs to be a verified, trusted entity. You need to build your digital footprint across the web so AI search engines recognise your store as the definitive authority in your niche.
Why choose Adhesion as your E-commerce SEO agency?
Our packages are delivered by our 100% in-house, Auckland-based team of SEO experts. With 18+ years of experience, we provide honest advice and transparent strategies that get results. We specialise in:
Testimonials
What our SEO clients say
4.9 star rating
from 80+ verified Google ReviewsAdhesion provides great service and offers insightful advice to help optimise our online performance. From an SEO management perspective, Thomas always provides practical and beneficial advice responds promptly to any questions I may have and puts me at ease that no question is a stupid question!
An amazing team to work with for adwords management, SEO and website design work. Highly recommend Tony, Raewyn and Rowan and the rest of the team at Adhesion
Just the best service - attentive to our needs, expert in their field, and such a pleasure to deal with. Highly recommending Adhesion in SEO and Google ads!
I use Adhesion for my Google Seo and Facebook Campaigns. They have always provided excellent results. I have found there service to be flawless and are always available to help with any questions or concerns I have. I would highly recommend Tony and the crew.
Our team at Logotech has worked with Adhesion for several years now, and the experience has been exceptional. We deal mainly with Thomas Hill (SEO Manager) and Jennifer Christie (Senior Account Manager), both of whom have been absolutely invaluable. They have successfully steered Logotech in the right direction, providing expert guidance every step of the way.
Adhesion crafted a superb, informative and easy to navigate website for us. Although a small business, our website has the look and functionality of a much larger operation. Their SEO skills & experience means we always appear at the 'top of the list' which results in more business for us - you can't ask for better than that.
Adhesion is NZ's top-rated SEO agency
For over 18 years, Adhesion has been the SEO agency NZ businesses trust. More and more agencies are using outsourced teams. We're 100% local, at the foot of Mt Eden.
Frequently asked questions about E-commerce SEO
If you cannot find the answer to your questions here, feel free to contact us and we will get back to you right away.
Shopify and other e-commerce platforms have unique, built-in structural challenges. They automatically generate multiple URLs for the same product, rely heavily on faceted navigation (filters and tags), and often lack proper sub-category routing. E-commerce SEO requires specialised technical knowledge to fix these platform-specific issues so Google doesn't penalise your store for duplicate content.