Bing Ads Management
Adhesion is a certified Microsoft Advertising partner in Auckland, helping New Zealand businesses reach untapped audiences through the less competitive Bing search network. We lower your cost-per-lead by capturing high-value B2B and professional traffic.
Adhesion is a certified Microsoft Advertising partner in Auckland, helping New Zealand businesses reach untapped audiences through the less competitive Bing search network. We lower your cost-per-lead by capturing high-value B2B and professional traffic.
Results
While everyone fights over Google, a high-value audience is searching on Bing. We help you capture this often-overlooked market to get quality leads at a lower cost.
Because most New Zealand businesses only focus on Google, Bing has far less competition. This means the cost you pay for each click is typically much lower, making your advertising budget stretch further and bringing down your overall cost per lead.
Best for: Competitive industries where Google ad bids have become too expensive.
Average cost: Typically 20% to 40% lower cost per click than Google Ads.
Primary goal: Lowering your cost per lead by getting more clicks out of the exact same budget.
Explore complementary local SEO services.
Your ads will appear across the entire Microsoft ecosystem, including Bing, Yahoo, MSN, and Outlook. This network is heavily used by professionals, B2B decision-makers, and older demographics who often have higher disposable incomes.
Best for: B2B companies, high-ticket services, finance, and premium retail brands.
Primary reach: B2B decision-makers and desktop users across Windows, Outlook, and Bing.
Core demographic: Older age groups (35+), professionals, and higher-income households.
Need a wider audience? Explore Google Ads.
Advertising on Bing allows your message to stand out. By showing up where your competitors are not looking, you can easily capture valuable market share.
Best for: Capturing untapped market share and reaching buyers who do not use Google as their default search engine.
Competition level: Significantly fewer competing advertisers across most New Zealand industries.
Primary advantage: Securing top-of-page ad spots without getting into expensive bidding wars.
We are a focused, in-house team of local specialists. Our Auckland team handles the entire process from strategy to ongoing management.
We do not offshore your account or pass you around a call centre. You get a dedicated, local expert who builds your custom strategy, writes your ad copy for your approval, and manages your daily performance.
We handle the complete setup of your account, including precise keyword research, strict geographic targeting for the New Zealand market, and writing clear ad copy designed to get actual quote requests and phone calls.
If you already have an account, we will audit it for free to find exactly where your budget is leaking. Once your new campaigns are live, we provide prompt, expert support alongside clear weekly or monthly performance reports.
Testimonials
4.9 star rating
from 80+ verified Google ReviewsWe moved to Adhesion from another agency and we have been nothing but impressed with their exceptional service. With Jen and Ricki-lee's support we now have clarity on our strategy and the performance of our campaigns has significantly improved. Jen is a truly dedicated account manager who goes above and beyond for her clients. Highly recommend Bobby, Jen, Ricki-lee, Thomas and the team at Adhesion
Adhesion have consistently provided great service for the past 9 years that I have worked with them. The team is friendly, helpful and knowledgeable. Thank you to Jen, Peter and Courteney for all of your hard work and guidance.
Working with Jennifer from Adhesion has been a real asset to our business. She’s proactive, reliable, and always focused on helping us achieve better results. I’ve come to trust her judgment and appreciate the way she partners with us to navigate a competitive environment. Having someone like Jennifer on our side gives us confidence that we’re making the right moves to grow our business.
Peter has been fantastic to work with, proactive, clear in his communication, and genuinely focused on getting the best results. Highly recommend his support
We have been working with Ricki-lee from Adhesion with our online marketing for a while now and I can tell you she is full of great ideas for getting people interested and contacting our business. In fact, Ricki-lee is now a very important part of our team, and I can't recommend her, and the team behind her, highly enough.
I've really enjoyed working with Jen and Ryan from Adhesion! They've been very responsive and knowledgeable and have gone out of their way to help when I've needed campaigns setup in short notice. Highly recommend the team at Adhesion!!!
Very efficient in getting a result.
I have been with Adhesion for a couple of years and I am very confident that they are working in my best interest. Peter Volkov communicates well with me and picks up concepts about my business quickly. I am doing well in my business as a result of Adhesion's commitment to their client. I previously had an unfortunate experience of working with a large company who promised the world, charged the earth and delivered nothing of value. The difference now is outstanding.
Working with Adhesion I have found them to not only be very helpful but also reasonable and fair on pricing
After years of watching clients get burned by faceless agencies and one-person marketers who vanish overnight, finding Phillippa at Adhesion felt like a revelation.
Ricki-Lee was an amazing account manager. Always pro-active and looking for improvements to my campaign. Would highly recommend!
A huge thank you to Adhesion, and especially to Ricki-lee, for being an absolute rockstar with my ad campaigns! From the very start, she’s been incredibly responsive—always quick to answer any questions and on top of everything to make sure my ads are running smoothly. I love how creative she is, the way she puts the ads together is just perfect! She continuously monitors and optimizes them, making sure they perform at their best. If you're looking for someone who truly cares about your success and delivers amazing results, Ricki-lee is the one!
I've had the pleasure of working with the Adhesion team for years, and they have consistently provided professional and valuable services. The entire team is fantastic to work with, and Courteney, in particular, stands out for her attentiveness and responsiveness. Her keen attention to detail and dedication to delivering top-quality service have greatly benefited our projects. I highly recommend Adhesion for their expertise, reliability, and outstanding customer support.
Adhesion, Jen & Court have taken our online marketing strategy from strength to strength over the many years we have been using them for Gordon Harris. Courteney is an absolute star! Their knowledge is deep and broad, keeping us up to date with the latest opportunities to make our campaigns work better. Highly recommend.
I worked with Reuben @ Adhesion through a previous business which was sold and a new start up business of mine. Very prompt at setting up new campaigns, sorting issues and implementing changes. Nothing was ever an issue and all campaigns delivered acceptable results. Would recommend to any small business owner looking for a more personal agency.
We've been working with Courteney from Adhesion for a year now and it's one of the best business decisions we've made. The growth in online sales, as well as in-store referrals, is testament to Courteney’s expertise. Her communication is superb, she offers practical advice, and nothing is a problem. Highly recommend!
I have been using adhesion for about 2 months now and my ads and revenue has increased significantly, not too mention there customer service is 5 star. I will carry on working with this company and Rueben Thank you for great work. I highly recommend after using many different agency’s over the last 2 years in NZ and AU. Thanks Again
Great team and great service. Happy to recommend to any business.
Adhesion Marketing - how lucky I am to have been referred to you guys! I don't want to bore anyone with the long list of woes I suffered in the course of previous forays into - what seems to me - to be a virtually unregulated industry. Suffice it to say I appreciate your holistic approach, your expertise, your integrity, your billing transparency and, above all, the fact that you steer well away from the 'bulls...t baffles brains' approach when you deal with clients. Tony, Jessica and Martine and the rest of the team I have not had direct dealings with - you have earned my highest commendations.
Was referred to Adhesion by our web developer! Such an easy business to work with, and Jennifer always goes above and beyond for us!!! Would definitely recommend!!!
The team have been fantastic at Adhesion with real, actionable advice and results. We work in a narrow industry where our audience is not as digital savvy as the rest of the world has become used to. We are seeing increased conversions and better lead quality and it's been a great journey so far. Thanks crew, much appreciated!!
We do not hide our costs or lock you into fixed contracts. You control your ad budget, starting from as little as $10 per day, which you pay directly to Microsoft.
| Monthly Bing Ad Spend | Adhesion Management Fee |
|---|---|
Up to $300 | $239 |
Up to $450 | $289 |
Up to $600 | $339 |
Up to $900 | $399 |
Up to $1,200 | $439 |
Up to $1,500 | $469 |
Up to $2,000 | $529 |
Up to $2,500 | $589 |
Up to $3,500 | $699 |
Up to $4,500 | $779 |
Up to $6,000 | $839 |
Up to $10,000 | $999 |
Up to $15,000 | $1,399 |
Up to $20,000 | $1,799 |
Up to $25,000 | $2,099 |
Up to $30,000 | $2,499 |
Above $30,000 | POA |
Stop fighting for expensive clicks on Google. Get in touch with our Auckland team to see if the Bing search market is a good fit for your business.
If you cannot find the answer to your questions here, feel free to contact us and we will get back to you right away.
Bing Ads is generally cheaper than Google Ads because there are fewer advertisers competing for the top spots. It is a highly effective option if Google cost-per-click rates in your industry have become too expensive.
No obligation. Avg. response 3 hrs.
