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Top 10 Web Design Tips - Part 2

Posted Wed, September 30, 2009 — by Paul Russell

6. Don’t build entirely in Flash

Websites built in Flash look great and are often very interactive, but the mechanics of Flash mean that Google can’t crawl the site or read the actual content. This means they can’t add the pages to their index file and therefore the site will not appear in Google search results. Using small elements of Flash to make a site more dynamic (like a moving masthead...

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Top 10 Web Design Tips - Part 1

Posted Fri, September 18, 2009 — by Paul Russell

South Australia Tourism (www.southaustralia.co.nz)

1. Start with your brand 

Most businesses simply transfer their offline branding to their websites, but what works on the printed page rarely works at 72dpi. The web has quite different requirements and your brand should be where your website design journey begins. A website needs to communicate a business' brand and USP literally in seconds, or the visitor will simply click away. 

2....

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Start With Your Brand

Posted Tue, September 08, 2009 — by Paul Russell

Does your website pass the 3 second brand test?

The web is a unique medium. Users are either looking for information or are actively in the buying cycle. And because of the nature of the web, they expect quick answers! This means a website needs to communicate a business' brand and USP literally in seconds, or the visitor will simply click away.

The 3 Second Test

Here at Adhesion, we always apply The 3 Second Rule - does the web...

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