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Basic On-page Search Engine Optimisation

Posted Fri, February 26, 2010 — by Paul Russell

Believe it or not, SEO is a marketing initiative!

Sure the implementation requires programmers, but the overall objective is to generate traffic to your site that you can then convert into leads or sales. On-page SEO is just one component in the larger search engine optimisation discipline, but its important to get these basics right first.

Search Engine Optimisation (SEO) is a marketing initiative

If done well, on-page SEO achieves two things...

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Optimising Page Load Times

Posted Fri, February 26, 2010 — by Paul Russell

Google Webmaster Tools - Site Performance Feature

Recently Google has made it very clear that web page load time is an increasingly important metric that they are measuring to determine quality websites and quality AdWords accounts. The goal is of course to improve the internet user experience by making web browsing as fast as possible. If your site has slow load times, clearly this will effect the position of your site in Google...

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