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Online Set To Pass Magazines And Radio

Posted Fri, March 19, 2010 — by Paul Russell

Of the nine major advertising categories, online or "interactive" was the only one to enjoy growth during 2009, according to Advertising Standards Authority (ASA) figures released today.

The total advertising market plunged to $2.04 billion in 2009, a $272 million or 12% drop over 2008's total ad spend of $2.32 billion. But online ads bucked the trend, increasing $21 million or 10.5%...

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New Zealand Online Advertising Spend Keeps Growing - 2009

Posted Wed, February 24, 2010 — by Adhesion

Feb 22, 2010

The Interactive Advertising Bureau of New Zealand (IABNZ) and PricewaterhouseCoopers
have released their latest IAB Insight Report. The report surveys the online advertising
expenditure for the fourth quarter (Q4) and the full 2009 year.

Online spend continues to grow

Total spend for 2009 was $213.89m, which represented a 10.06% growth over 2008
($193.15m).

While this could be viewed as modest growth...

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