Adhesion Receives Google AdWords Qualified Company Accreditation

Posted Fri, October 02, 2009 — by Paul Russell

We’re proud to announce that Adhesion recently became a Google AdWords Qualified Company. This accreditation demonstrates that Adhesion has met the stringent qualification criteria set by Google, and can display the AdWords Qualified Company logo.

Our campaign managers are all qualified Google Advertising Professionals (GAP), they regularly attend training programs run by Google NZ,...

Category: Google AdWords Posted in: Google AdWords

Google AdWords Tips and “How to Guide” for New Zealand Businesses

Posted Mon, August 31, 2009 — by Adhesion

Google AdWords Interface

1. Theme your keywords

Group keywords into closely related themes.

2. One adgroup per theme

Create a separate adgroup for each and every keyword theme.

3. Limit your keywords

Each adgroup should be limited to 20 keywords or less.

4. Delete non-performing keywords

Delete any keywords from an adgroup that have had no impressions or clicks.

5. Keyword alignment

Make sure the primary...