This is Adhesion's blog about online marketing, design, business, the web, culture, and more. View our work.

Online Set To Pass Magazines And Radio

Posted Fri, March 19, 2010 — by Paul Russell

Of the nine major advertising categories, online or "interactive" was the only one to enjoy growth during 2009, according to Advertising Standards Authority (ASA) figures released today.

The total advertising market plunged to $2.04 billion in 2009, a $272 million or 12% drop over 2008's total ad spend of $2.32 billion. But online ads bucked the trend, increasing $21 million or 10.5%...

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Basic On-page Search Engine Optimisation

Posted Fri, February 26, 2010 — by Paul Russell

Believe it or not, SEO is a marketing initiative!

Sure the implementation requires programmers, but the overall objective is to generate traffic to your site that you can then convert into leads or sales. On-page SEO is just one component in the larger search engine optimisation discipline, but its important to get these basics right first.

Search Engine Optimisation (SEO) is a marketing initiative

If done well, on-page SEO achieves two things...

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Optimising Page Load Times

Posted Fri, February 26, 2010 — by Paul Russell

Google Webmaster Tools - Site Performance Feature

Recently Google has made it very clear that web page load time is an increasingly important metric that they are measuring to determine quality websites and quality AdWords accounts. The goal is of course to improve the internet user experience by making web browsing as fast as possible. If your site has slow load times, clearly this will effect the position of your site in Google...

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Social Media Usage in New Zealand

Posted Wed, February 24, 2010 — by Adhesion

Social media is popular with Kiwis

A recent Research International-TNS survey found that 90% of New Zealanders are participating in social networks, and 25% of them have made a major purchase solely based on reviews they read online. Johnathan Sinton presented the survey's results to the online marketing conference, Digital New Zealand 2009, in Auckland.

These findings show that the web has significantly changed...

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New Zealand Online Advertising Spend Keeps Growing - 2009

Posted Wed, February 24, 2010 — by Adhesion

Feb 22, 2010

The Interactive Advertising Bureau of New Zealand (IABNZ) and PricewaterhouseCoopers
have released their latest IAB Insight Report. The report surveys the online advertising
expenditure for the fourth quarter (Q4) and the full 2009 year.

Online spend continues to grow

Total spend for 2009 was $213.89m, which represented a 10.06% growth over 2008
($193.15m).

While this could be viewed as modest growth...

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Adhesion Receives Google AdWords Qualified Company Accreditation

Posted Fri, October 02, 2009 — by Paul Russell

We’re proud to announce that Adhesion recently became a Google AdWords Qualified Company. This accreditation demonstrates that Adhesion has met the stringent qualification criteria set by Google, and can display the AdWords Qualified Company logo.

Our campaign managers are all qualified Google Advertising Professionals (GAP), they regularly attend training programs run by Google NZ,...

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Top 10 Web Design Tips - Part 2

Posted Wed, September 30, 2009 — by Paul Russell

6. Don’t build entirely in Flash

Websites built in Flash look great and are often very interactive, but the mechanics of Flash mean that Google can’t crawl the site or read the actual content. This means they can’t add the pages to their index file and therefore the site will not appear in Google search results. Using small elements of Flash to make a site more dynamic (like a moving masthead...

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Is Social Media Marketing Right For Your Business?

Posted Fri, September 18, 2009 — by Paul Russell

Social media is definitely the buzz, and over the last 12 months its begun to establish itself as a viable marketing initiative - albeit very different from anything most companies have every done before. And its easy right? Throw up a FaceBook page, set up a Twitter account, create a blog, put some videos on YouTube and you’re away. Not so fast...

Develop A Plan

Like any other...

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Top 10 Web Design Tips - Part 1

Posted Fri, September 18, 2009 — by Paul Russell

South Australia Tourism (www.southaustralia.co.nz)

1. Start with your brand 

Most businesses simply transfer their offline branding to their websites, but what works on the printed page rarely works at 72dpi. The web has quite different requirements and your brand should be where your website design journey begins. A website needs to communicate a business' brand and USP literally in seconds, or the visitor will simply click away. 

2....

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Start With Your Brand

Posted Tue, September 08, 2009 — by Paul Russell

Does your website pass the 3 second brand test?

The web is a unique medium. Users are either looking for information or are actively in the buying cycle. And because of the nature of the web, they expect quick answers! This means a website needs to communicate a business' brand and USP literally in seconds, or the visitor will simply click away.

The 3 Second Test

Here at Adhesion, we always apply The 3 Second Rule - does the web...

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